11th Annual 24-Hour Charity Cycling Event Tops Past Fundraising Record
More than $1.4 million raised to fight cancer
CHARLOTTE, N.C. – July 31, 2012 – The 11th Annual 24 Hours of Booty presented by Levine Cancer Institute in Charlotte has set a new fundraising record with more than $1.4 million raised to date. The previous record for the Charlotte event was $1.25 million.
“To have another record-breaking year is truly amazing and we owe our fundraising success to our amazing riders and supporters,” said Basil Lyberg, executive director of 24 Hours of Booty, which runs the Official 24-Hour Cycling Event of the Lance Armstrong Foundation and the premier national 24-hour road cycling charity event in the country.
On July 27-28, more than 1,400 registered participants (including 250 reboot riders) from 24 different states weathered the summer heat and rode in Charlotte’s Myers Park neighborhood along the famed “Booty Loop” to help stop cancer in its tracks. To prepare for the anticipated hot weather, 24 Hours of Booty implemented a heat management plan, which included: an additional hydration station on the course; an unlimited supply of water provided by Diamond Springs; increased Powerade, Vitamin Water and ice; a misting station; and a color-coded communication system to notify participants of course conditions.
When not riding, participants hung out in “Bootyville” (a.k.a. Myers Park High School) for camping, food and fun. The event also included entertainment and a "Survivor Hour" breakfast to honor cancer survivors with presentations by Dr. Jeffrey Kneisl, medical director of surgical services at Levine Cancer Institute and Harry Jones, Mecklenburg County Manager. 24 Hours of Booty was supported by more than 300 volunteers and Charlotte-Mecklenburg Police Department representatives stationed along the course at all times.
Lyberg added, “On behalf of our organization, I want to thank Myers Park High School, the Myers Park neighborhood, Charlotte Mecklenburg Police Department and our tremendous volunteers, riders, cancer survivors, supporters and spectators who go above and beyond in collaborating with us and in making 24 Hours of Booty a memorable and fantastic event. Together, we are making a difference in the fight against cancer, including several local cutting-edge cancer programs and research.”
Top fund-raiser award winners included:
About 24 Hours of Booty
24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of the Lance Armstrong Foundation and the premier national 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations. Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., Aflac Cancer Center of Children’s Healthcare of Atlanta, and the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.
In 24 Hours of Booty’s 11-year history, more than 11,000 riders have raised more than $8.4 million. The 11th Annual 24 Hours of Booty presented by Levine Cancer Institute in Charlotte took place July 27-28, 2012 and the inaugural 24 Hours of Booty of Indianapolis at Butler University took place on Friday, June 29-Saturday, June 30, 2012. In addition, 24 Hours of Booty will also host its Fourth Annual 24 Hours of Booty of Columbia, Md. at the Gateway Business Park “Booty Loop” on Saturday, Aug. 25-Sunday, Aug. 26 2012; and the Third Annual 24 Hours of Booty of Atlanta at the Sandy Springs “Booty Loop” on Saturday, Oct. 13 -Sunday, Oct. 14, 2012. For more information, call 704-365-4417 or visit http://www.24hoursofbooty.org/.