Donald Haack Diamonds & Fine Gems to Unveil 2009 Charm for 24-Hour Charity Cycling Event July 10-11
Monday, May 18, 2009
By: 24 Hours of Booty

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CHARLOTTE - Donald Haack Diamonds & Fine Gems will be hosting an unveiling party for the 2009 edition of the “Booty Charm” that it is creating for this year’s 24 Hours of Booty charity cycling events in Charlotte and Columbia, Md. The public event will take place on Friday, July 10 from 10 a.m. - 6 p.m. and Saturday, July 11 from 10 a.m. - 4 p.m. at Donald Haack Diamonds located at 4611 Sharon Road across from SouthPark mall.

Designed by Donald Haack Diamonds’ Master Goldsmith and 24 Hours of Booty rider, Russell McKenzie, the silver charms cost $45 each and can be used as a key chain, pendant or as a backpack or saddlebag tag. Ten percent of the proceeds from the sale of each “Booty Charm” will benefit 24 Hours of Booty. The “Booty Charm” may be purchased at the Donald Haack Diamonds & Fine Gems store or at The 24 Hours of Booty on July 24 and 25. For more information, contact info@donaldhaack.com or 704-365-4400. 

People interested in purchasing the “Booty Charm” in person at Donald Haack Diamonds & Fine Gems can also bring in gold to sell and use the proceeds toward the purchase of the charm.

“Being involved in 24 Hours of Booty and creating the ‘Booty Charm’ is a team effort every step of the way. We enjoy being given the opportunity to design the second annual Booty Charm, an original piece that commemorates each year of this event, supports a tremendous cause, and that symbolizes the fight against cancer,” said Julie Haack, president of Donald Haack Diamonds & Fine Gems, a bronze-level sponsor of 24 Hours of Booty, Inc.

“We appreciate Donald Haack Diamonds’ continued support of 24 Hours of Booty. They have done an amazing job creating a unique and versatile piece that reflects the event’s brand and image and that has broad-based appeal for our supporters and participants,” said Basil Lyberg, executive director of 24 Hours of Booty, Inc.

About 24 Hours of Booty
24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity located in Charlotte that provides an extraordinary cycling event that is safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations.  Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, and the Ulman Cancer Fund for Young Adults and Johns Hopkins Medicine in Columbia, Md. The 2009 24 Hours of Booty events are scheduled to roll on the “Booty Loop” in Myers Park from 7 p.m. Friday, July 24 to 7 p.m. Saturday, July 25, 2009, and on the Gateway Business Park in Columbia, Md. from 4 p.m. Saturday, September 26 to 4 p.m. Sunday, September 27, 2009.  For more information, call 704-365-4417 or toll-free at 877-365-4417, or visit www.24hoursofbooty.org.

About Donald Haack Diamonds
Donald Haack Diamonds & Fine Gems delivers exclusive jewelry designs through personal, long-term connections to diamond and fine gem suppliers around the world. The specially trained and educated staff of Donald Haack Diamonds has been offering expertise unmatched in the Charlotte market for more than 25 years. Visit http://www.donaldhaack.com/ or call 704-365-4400 for more information.

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