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Booty Blog
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Prime Starts Tomorrow!
Thursday, August 19, 2010
By: Janet Ervin
Trek District up for grabs!
Who's ready for another Prime? With the Columbia and Atlanta events right around the corner, our friends at Trek decided we could use a little extra motivation - in the form of a new bike! Starting Friday morning at midnight, the Prime bell will ring. The contest will focus on online donations and run through Tuesday, August 24th at 11:59 p.m. The rider with the most online donations during that time period will go home with the District! Here's what it will look like:
In other news, one of our Atlanta teams is throwing a new grassroots event this weekend! Team C4 is hosting a Poker Ride for Booty in Loganville, GA. The ride will begin at Lifetime Bikes with registration starting at 7:00 a.m. Riders wil be given a map with four marked destinations. They will receive a card at the start line and each destination to make up their poker hand. The top three hands win cash prizes and the proceeds will benefit C4's 24 Hours of Booty team. Contact Lifetime Bikes at 770-466-7110 for more information!
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Prime Winner and an Email Fundraising Idea
Thursday, August 12, 2010
By: Janet Ervin
Charlotte cyclist shares simple fundraising strategy.
Congrats to Rhonda Workman of Columbia and Julie Huckaby of the Atlanta ride! You both are winners of the Mountain Khakis prime. Watch the mail for your prizes – they are coming your way! Great job on the fundraising so far.
One of the most commons questions we get here at 24 Hours of Booty is how to run a successful email campaign. A lot of our riders raise the majority of their money this way, so we talked to Charlotte cyclist Jenni Walker, who raised over $1,700 – just through her email contact list!
Jenni’s “Gimme Five” idea originated to take the pressure out of donating. “I liked this strategy because it took the pressure off people if they couldn’t or didn’t want to donate a large amount. Sometimes $20 is tough for folks, but I felt like almost anyone could forgo $5 for this great cause.” To kick start her campaign, Jenni made a family contribution to set the bar on the scrolling section.
About three weeks before the event, she composed her first email and sent it to 300 email contacts. In the email she described why she was riding and listed the link to her personal fundraising page. “Most of my donations ran in the $25-50 range,” said Jenni. “My initial goal was $500, but once I hit that in only 24 hours I tripled my goal to $1,500.” By the time event weekend arrived, she had raised over $1,700 through her email letter.
This is a great example of how fundraising can snowball, even when you don’t expect it. If you want to know more about using email or other fundraising questions, feel free to contact us!
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A Prime and some Pictures
Wednesday, August 11, 2010
By: Janet Ervin
Mountain Khakis and Keen team up for a fundraising Prime!
Don't forget the Prime happening today in Columbia and Atlanta! The top online fundraiser in eacy city will receive a prize package that includes:
- One pair of Mountain Khakis
- One pair of Keen shoes
- One polo from Coast
Charlotte Event Photos:
The contest began early this morning and will run through 11:59 p.m. tonight. The winner will be announced tomorrow morning. Good luck!
On a different note, the photo links are starting to roll in from our Charlotte event. There will be a couple more to come, but here's a great start:
Patrick Schneider Photography
Lake Norman Sports - Kathleen Martin
Carolina Sports Photography - Randy Rimland
There are links to purchase the photos on each site. Thanks to each photographer for being on site and capturing such great moments!
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Thanks to all our 24 Hours of Booty Sponsors!
Friday, August 6, 2010
By: Basil Lyberg
Charlotte event made even better by sponsor support.
The 2010 sponsors of 24 Hours of Booty have stepped up in a major way in the fight against cancer. In working to ensure that funds raised directly impact the programs of LIVESTRONG AND Blumenthal Cancer Center, 24 Hours of Booty cash and in kind sponsors have made significant contributions toward this effort.
The title sponsor, Blumenthal Cancer Center has been a remarkable partner. They work side by side to ensure that the funds raise serve the greatest need, while working to promote the event through their various networks. The Blumenthal Cancer Center team also has been a top team over the last couple of years, boasting 30+ riders raising more than $13,000 raised.
We also have been fortunate to have committed media partners. You might have noticed at every turn whether it be a radio PSA on our Clear Channel stations (96.1, 99.7, 102.9 and 106.5) promoting the Reboot program or Tonia Bendickson of WBTV interview some of our survivors that we had an incredible platform from which to tell the true impact of 24 Hours of Booty.
At our Silver level we have so many partners that really help take our event to the next level. Our top fundraising awards are supplied by Jostens. These custom made awards are one of a kind masterpieces molded exclusively for 24 Hours of Booty. Look out soon for 24 Hours of Booty event books from Jostens that you can personalize and even offer up to sponsors. At the event our official hydration partner Vitamin Water makes sure that our riders can brave the heat year after year. They had a cool addition to the venue with relaxation area as you entered the expo area. Mountain Khakis added a new twist to their sponsorship giving all of our $2,500+ fundraisers a free pair of their high quality pants. And Finally, Trek Bikes again has come on board to offer our top fundraisers Trek Madones.
Speaking of bikes, we would like to thank Ilan and his team over at Bicycle Sport. They work tirelessly over 36 hours wrenching on bikes and providing support to all of our riders. Ilan has been a part of 24 Hours of Booty since day one and we appreciate his commitment to the event and riders.
Our food partners this year were top notch. Our meals we’re provided by Something Classic, Zoes Kitchen and Big View Diner. It is quite a feat to provide food for 1,200 cyclist, plus volunteers and vendors. Also offering great support are The Melting Pot and Andrew Blair’s. Andrew Blair’s will host the Yellow Jersey dinner and a party for our top fundraising teams. Of course, you can't go without mentioning Great Harvest Bread Company, a staple to 24 Hours of Booty supplying riders with much needed carbs throughout the 24 hours with the best bread in town.
Our Bronze Level sponsors commit to so many different areas of the event. Did you happen to get your Diamond from Donald Haack Diamonds & Fine Gems? Maybe your team was outfitted in Giordana custom kits with an extra discount because you’re a 24 Hours of Booty rider. The folks at Medi Weightloss provided a fun run for more than 50 kids.
Take a second to check out all of our sponsors form this year’s event. 24 Hours of Booty would be a completely different event was it not for the support of our sponsors. Please keep that in mind throughout the year as you look to grab a meal, buy a bike, or consider a major family purchase. Your business is the greatest thanks you can offer outside of being a 24 Hours of Booty participant!
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Life Across America Ride
Thursday, August 5, 2010
By: Janet Ervin
Blood donation, a cross country ride, and how it relates to cancer!
Did you know that cancer patients are the number one users
of blood products in the country?
In fact, leukemia patients need as much as 10-12 units of platelets each
week during their treatment!
This week the Community Blood Center of the Carolinas is
combining one of their blood drives with one of our favorite things –
cycling! Larry Frederick, founder
of a national blood drive and advocate for blood donation, will be stopping in
Charlotte tomorrow after completing a 52-day cycling ride across the
country. He knows firsthand the
need for blood. While Larry was
serving on the Oakland police force in 1982 he made a routine traffic stop,
when a DUI driver struck him at 65 MPH.
Larry received over 110 units of blood throughout nine major surgeries
as he recovered from his injuries.
Now fully recovered, he has made the cross-country journey by bike
multiple times. If you want to
meet Larry, he will be at the Charlotte Center (4447 South Blvd) on August 6th
from 10:00 a.m. – 2:00 p.m.
Stop by to give blood and hear a great story!
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Podium Award Deadline
Tuesday, July 27, 2010
By: Janet Ervin
And the Prime Winner!
Its almost time...for the Podium award deadline! If you or your team is gunning for one of the top spots, you have just over 24 hours to get your final donations in. Right now the competition is really close, especially among the individual fundraisers. The deadline is 5:00 p.m. tomorrow for checks and cash, 11:59 p.m. for online donations. You can swing your checks by the office or log on and make donations online.
In other news, our weekend Prime had some great fundraisers competing for the Mountain Khakis prize! The winner is David Delaney of MojoRiding with a grand total of more than $4,800 dollars!
Good luck with the final fundraising push - and call with any questions!
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Team Events this Week
Wednesday, July 21, 2010
By: Janet Ervin
And yesterday's Prime winner!
CORRECTION: Kevin Parker raised $1,840 during last week's Prime competition.
Today we have a great lineup of team events to share, but first we need to announce yesterday’s team prime winner. Congrats to Kevin Parker of team Salt with a Dash of Pepper – he raised over $1,200 for the win! He joins Tiffany Pace of Greer and Walker, both winners of the REI primes. There's still one more chance for everyone else...tomorrow we feature the final Prime, courtesy of Mountain Khakis!
Now...let's get to those events!
- Bottoms Up for Booty – Who doesn’t love barbeque? Team Gita is hosting their event at Mac’s Speed shop this Thursday evening. Tickets include dinner, non-alcoholic beverages and Old Mecklenburg Brewery beer. The event also features cornhole, live music and a raffle that includes a Pinarello bike! Click here for tickets.
- A Summer’s Evening with Beth Chorneau – If wine and jazz are more your style, join MojoRiding on Saturday evening at Mercedes Benz of South Charlotte. The event will include music by Beth Chorneau, food courtesy of Ruth’s Chris, and a live auction emceed by Pat McCrory! You can get 50% off tickets by entering the discount code mojo when you check out.
- On Tuesday, July 27 East Boulevard Bar and Grill and Olde Mecklenburg Brewery will host an event with the Saluda Sundogs to benefit their team fundraising. The theme is a Food and Beverage Journey of North Carolina. Your $45 ticket includes a four course meal, complete with beer pairings! Call East Boulevard Bar and Grill at 704-332-2414 to register.
- Join Fitness Krased for our first grassroots event of the year in Columbia, Maryland! They have an event on Thursday night at Looney’s and a Jammin’ for the Cure event on Saturday, August 7th from 2:00-8:00 p.m. The event will feature live music, lots of friends and great food! Email Rhonda for more details.
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Fundraising Updates
Tuesday, July 20, 2010
By: Janet Ervin
Just over 24 hours until the deadline!
With the extended fundraising deadline, we’ve seen lots of donations pouring in over the last few days. It really is incredible to see the creative events and fundraising letters going out right now. Just a reminder about deadlines coming up:
- Wednesday, July 21 – That’s tomorrow! This is the deadline for individual fundraising incentives. Check your current fundraising total – a lot of you are really close to the next jersey, jacket or hat!
- Wednesday, July 28 – Next Wednesday is the deadline for all Podium Awards. You can see your current stats right here! Podium awards include:
- Top Individual Fundraiser (the prize is a Trek Madone!)
- Top Fundraising Team*
- Highest Team Average *
- Top Individual Reboot Fundraiser
- Top Fundraising Reboot Team*
*Must have a minimum of 4 members to qualify.
- Wednesday, September, 29 – Want to ride with Lance? The top three fundraisers from across the 24 Hours of Booty event series will win a trip to Austin, TX for the Ride for the Roses in October. This includes hotel, airfare, and a personal ride with Lance! The Charlotte event might be over, but keep on fundraising for your chance at this awesome opportunity.
Now…with all these details and deadlines, we thought we’d spice things up with a little competition. We have an REI package just waiting for someone to claim it! It includes an REI Half Dome 2 tent, an REI weekend cooler and $100 gift card. Competition starts now and runs through 10:00 a.m. tomorrow morning. Good luck!
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Event Updates
Monday, July 19, 2010
By: Janet Ervin
Team tents and meal tickets...
Can you believe how fast the Charlotte event will be here? We have tons of exciting things happening here at 24 Hours of Booty headquarters – donations are being dropped off, t-shirts have arrived and fundraising parties are in full swing. Its our favorite time of year! Watch the blog closely this week. We’re going to have updates every day about things you’ll want to know before event day. Today, two important purchases you might want to make:
- Team tents – Sleeping tents and pop-up tents are always welcome on our campground! Feel free to bring your own, but if your team wants a professional tent, you can also order through Classic Party Rentals. Check out the order form to make the process easy. Classic Party Rentals will be the only tent vendor allowed in the campground, so go ahead and book your tent before the 20th!
- Meal tickets – We can’t wait to see all the friends and family you bring along to hang out in Bootyville! Make it easy on event weekend by purchasing meal tickets for your guests now. You can buy single meal tickets, or a meal pass good for the entire weekend. A limited number will also be available on-site.
In other news, a fundraising prime is coming up tomorrow – watch your email and the blog for more details!
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Website Update
Saturday, July 17, 2010
By: Janet Ervin
Participant Center log-in
With so many of our riders working on their fundraising efforts over the last couple of days, we've heard that some of you are having trouble logging into the participant center. Thank you for the heads up! We let our IT people know about the issue and they are working hard to get it fixed. In the meantime, most people can get into their center by trying these things:
1. Log out.
2. Refresh the page and try logging in again.
3. If that doesn't work, close your browser and try opening up a new one.
It may take a time or two, but most people are able to get in after a couple of tries. Thank you so much for being patient while we fix the issue! In the meantime, keep sending those emails and working on your fundraising. Thanks for all your work so far!
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Be the Match
Wednesday, July 7, 2010
By: Janet Ervin
Samantha and Cathy's Story
Cathy LaMarre, five-year veteran of the 24 Hours of Booty ride in Charlotte, NC, is passionate about cycling, rafting, skiing, family, and kicking cancer in the behind. When this petite athlete has her mind set on something, watch out, because she is a force to be reckoned with.
Cathy’s hatred toward cancer started when her 5-year old niece Samantha Washko was diagnosed with acute lymphocytic leukemia (ALL) with the Philadelphia factor. Suddenly Samantha’s world was turned from dolls, tea parties, and dancing to hospitals, doctors’ appointments, and chemotherapy. Cathy refused to sit by and watch while Samantha endured first chemotherapy and later an umbilical cord blood transplant to treat the leukemia.
When the family realized that Samantha would require a marrow transplant, they began the search for a donor. The Washkos’ church family also rallied and hosted a marrow drive to recruit new members to the Be The Match Registry®. Cathy led the charge to raise additional funds once 450 members had been added and all the financial resources had been exhausted. With Cathy’s determination powered by love for her niece, the community raised an additional $13,320 to add members to the Registry. Finally, the Be The Match® volunteers ran out of supplies and had to shut the drive down at 5:30 p.m. What started as a quest to add 200 members to the Registry resulted in 600 new members!
Samantha received her lifesaving transplant at Duke Medical Center in November 2001. Samantha remained hospitalized for weeks as she was conditioned for the transplant and then recovered. Cathy would make surprise visits to the Pediatric Bone Marrow Transplant Unit dressed as a clown and cheer not only Samantha but all of the young patients.
In order to keep Samantha’s spirit’s raised, Cathy coordinated a Mylar balloon campaign. Family members and friends filled Samantha’s rooms with Mylar balloons in all shapes, colors and sizes. Cathy had figured out when the balloons would start to lose their shape and would have a new round of balloons come in just in time. Samantha got great joy out of sharing her windfall with the other patients on the floor. When a new delivery of balloons would arrive, Samantha would decide which balloons to send to which patient in hopes they too would smile.
When Samantha graduated from eighth grade last month, Cathy was one of the audience members clapping the loudest. When Samantha was at her sickest nine years ago, this day was just a dream. The dream has become reality and Samantha is on her way to pursuing her goal of becoming an oncologist.
Each July as Cathy rides in the 24 Hours of Booty, she wears a t-shirt where she’s written the names of her loved ones that she is to honor or remember. Written boldly in the hand of a proud aunt it says, “Riding To Honor My Little Niece Samantha.”
For more information about joining the Be The Match Registry go to www.bethematch.org or visit our booth at this year’s 24 Hours of Booty rides in Charlotte, NC; Atlanta, GA and Columbia.
Samantha, prior to her bone marrow transplant
Samantha today
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Upcoming Events
Tuesday, July 6, 2010
By: Janet Ervin
Guide to upcoming team fundraisers!
With the the Charlotte event quickly approaching, we have all kinds of exciting team events coming up! Check out the list below for the event closest to you - teams would love your support!
24 Hours of Booty Night @ Shoals Saloon & Grille
Contact name: Terry Hennessee
Date: Sunday July 11th
Time: 7 p.m. to 11 p.m.
Place: Shoals Saloon & Grille, 1098 Brawley School Rd, Mooresville, 28117
Join Team Carpe Diem at Shoals Saloon and Grille. Enjoy some great food and beverages while cheering on your favorite Tour de France team in the 8th Stage of the competition. Shoals will be donating a portion of its sales to 24 Hours of Booty.
Hops & Vine
Contact name: Chuck Cullen
Date: Friday, July 16th
Time: 5:30-9:00 PM
Place: Hendrick Porsche, 6824 E. Independence Blvd. Charlotte
Buy Tickets
Description: Join Team Gita for a night of food and fun! Constellation Wines and E. & J. Gallo Winery will be sampling a variety of their products along with New Belgium Brewery. There will be some fabulous door prizes, and all proceeds go directly to 24 Hours of Booty, so come on out!
Bottoms Up for Booty
Contact name: Nick Good
Date: Thursday, July 22, 2010
Time: 6:00 PM - 10:00 PM
Place: Mac's Speed Shop – Southend 2511 South Blvd Charlotte, NC 28203
Buy Tickets
Team Gita is hosting their 4th Annual Bottoms Up for Booty charity event, benefitting 24 Hours of Booty . Come out for BBQ, Beer, raffles, and live music, all to benefit the fight against cancer! Bring your bike and come to Mac’s for what is sure to be a good time!
A Summer's Evening with Beth Chorneau, sponsored by Felix Sabates Mercedes and MojoRoding
Contact name: Mike Gibbons
Date: Saturday, July 24, 2010
Time: 7:00 PM - 11:00 PM
Place: Felix Sabates Mercedes of South Charlotte 950 North Polk Street Pineville, NC 28134
Buy Tickets
Join MojoRiding Cycling team for an evening of jazz from Charlotte’s own Beth Chorneau, hosted by Felix Sabates Mercedes. Emceed by Pat McCrory, this event will feature a live auction, food courtesy of Ruth’s Chris, and wine from Executive Wines, all to support 24 Hours of Booty! Come on out and support MojoRiding’s effort in the fight against cancer!
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Meghan and Dan's Story
Tuesday, June 29, 2010
By: Janet Ervin
From the Ulman Cancer Fund for Young Adults
With 24 Hours of Booty right around the corner, we think its time to give some attention to the reason behind the ride! Over the next few weeks, the Booty Blog will feature stories from our beneficiaries, so you can learn a little more about about where your fundraising dollars go! Today, a story from the Ulman Cancer Fund for Young Adults.
When Meghan Rodgers met Dan Waeger in May of 2007, Dan was already in his second year of treatment for stage IV lung cancer. “We actually met on a Saturday afternoon at the bar after one of our social sports league's football game. Yes, Dan played football with lung cancer!“ said Meghan. In time, the two began dating. “People ask- how could you date someone with cancer? I would tell them- If you knew Dan, you wouldn't even ask that question,” Meghan said. Though Dan was going through treatments for lung cancer, he fought to maintain a normal life. “He'd have treatment, and still did everything he wanted to do- worked full time, ran his own foundation, traveled, hung out and was the world's best boyfriend,” Meghan recalled. All the while, Meghan was at his side, going to all of Dan’s doctors’ appointments and treatment sessions. She even shaved his head when he lost his hair for the second time. Through all the ups and downs of living with cancer, Meghan and Dan maintained hope. So when Dan proposed on March 21st, 2008, Meghan, of course, said yes.
Sadly, Dan lost his battle with cancer on March 16th, 2009, two weeks before he was to wed Meghan, and two months shy of his twenty-seventh birthday. Though cancer took the love of her life, Meghan still maintained her hope and optimism. Meghan came to the Ulman Cancer Fund for Young Adults for the first time after Dan died. There, she connected with others who shared her experience. “The the Ulman Fund is there to help people connect to others and to celebrate all survivors,” said Meghan. “They are a gentle push when you need it, and a hand to hold when the times are rough. As Dan would say, they provide people with hope, and through hope, anything is possible. You never want cancer to enter your life, but if it does, you will want an organization like the Ulman Fund to be there for you, not only to direct you to resources, but to offer their compassion and friendship.”
Now, Meghan shares their story in hopes that one day, there will be a better solution for those diagnosed with cancer. “When people hear our story- I just hope they see two people who loved each other and would have walked through hell and back for one another. In many ways, we did.” Meghan said. “We met and fell in love despite cancer.”
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Happy Hour at Andrew Blair's
Friday, June 25, 2010
By: Janet Ervin
For all our Charlotte riders!
We've done kickoff events in Columbia and Atlanta - now its Charlotte's turn! We're going to be at Andrew Blair's next Tuesday, June 29th to hang out with you. Come have a drink on us and talk all things Booty! We would love to see everyone before the event and hear all about your teams, fundraisers, and awesome ideas for this year. If you plan to come, we need to know by Monday. Just email info@24hoursofbooty.org with the number of people who plan on attending. So call a couple of team members and get ready to kick off our favorite time of year - 24 Hours of Booty month!
Also, don't forget the team prime this week - you have until tonight at midnight to keep registering your team members to win awesome prizes! Check your email for more details.
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Team Prime This Week
Monday, June 21, 2010
By: Janet Ervin
And easy ways to raise money!
We love to give away prizes. This year 24 Hours of Booty has been given an exceptionally large number of prizes to give away and we couldn’t be more excited! So far we’ve given a team VIP pack, a rafting trip and a Trek bike…and we still have more up our sleeves! This week we're putting the focus back on teamwork and hosting team primes in all three cities. Check your email for details about prizes, but here are the basics:
1. Break out your recruitment list. Think friends, family, coworkers, college friends, neighbors, cycling buddies - anyone you think would be interested in riding with you!
2. Have them sign up this week, before Friday at 11:59 p.m.
3. Make sure your team recruits the most - then enjoy the fabulous prizes coming your way!
We'll keep you posted on leaders throughout the week. We can't wait to hear the creative recruitment ideas our teams come up with!
Team Fundraising Opportunity
If you live in the Charlotte area, don't forget the new fundraising opportunity at Andrew Blair's! If you have ever wanted to host a restaurant night for your team and just weren't sure how, here's your chance. Have all your friends and family eat at Andrew Blair's this week. Ask the hostess for a card to fill out on behalf of your team and the restaurant will donate 10% of your check back to your 24 Hours of Booty team! Email for more details.
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Happy Father's Day!
Friday, June 18, 2010
By: Janet Ervin
A tribute to cancer-fighting dads everywhere...
This weekend marks the all-important day when we honor the men in our lives – especially Dad! So as everyone fires up the grill and buys those last minute gifts we wanted to take a minute and honor all those Dads who have fought cancer – either themselves, or by supporting the ones they love.
One of our Charlotte cyclists, Jeremy Leiftheit sends this message about riding for his Dad:
I am riding in memory of my father, Dwayne Leifheit. He always put others needs in front of his own. I was amazed by the stories told by others of all the lives he touched after he passed. He never did it for his own glory and was often anonymous in his deeds. He died in February from pancreatic cancer. I still struggle with the idea of him being gone, but he memory and all he did will live forever. Being a "retired" racer I felt I needed to give back the best I can. Now I am a member of the Chem-Way Charitable Crew. We ride for fun but with a purpose.
Thanks to Jeremy and to everyone else who submitted stories about your fathers. Take some time this weekend to remember or honor the men in your life – and from all of us here at 24 Hours of Booty, have a happy Father’s Day!
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Prime Winner Announced
Monday, June 14, 2010
By: Janet Ervin
More chances coming your way!
Thanks to everyone who raised money during last week's Prime! Between all three cities, we raised over $40,000 last week alone - that's a lot of cancer fighting dollars!
Congrats to Kathleen Luchessi, winner of the Trek District! Although it was a close competition, Kathleen raised over $1,800 last week. She is a long-time participant in 24 Hours of Booty and rides with the Cotswold Cougar Cycling Club in Charlotte.
If you didn't win, don't worry. There are plenty of chances coming up! The next Prime will be team based - details coming next week.
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Prime Competition Extended
Thursday, June 10, 2010
By: Janet Ervin
Competition is getting heated!
Lots of you are getting excited about the possibility of winning this Trek bike! The leaders have already crested the $1,000 mark and they are still climbing!
Due to some technical difficulties, our donation page was down for much of yesterday. Since this competition focuses solely on online donations, we are extending the Prime by one day - the Prime bell will now ring Saturday morning at 10:00 a.m.
We can't wait to see who walks away with this prize - so keep up the great fundraising!
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New Prime Announcement
Thursday, June 3, 2010
By: Janet Ervin
Sponsored by our friends at Trek!
UPDATE - Winners will be based on online donations made between June 4th at 10:00 a.m. - June 11th at 10:00 a.m.
Everyone here at 24 Hours of Booty is really excited about the latest Prime! We are partnering with the folks at Trek to bring you a week long Prime of intense fundraising competition. The reward for the top fundraiser's efforts will be one of these - a brand new Trek District!
The Prime bell will ring tomorrow morning at 10:00 a.m. Competition will end next Friday, June 11 at 10:00 and the winner announced that afternoon. Then one of you will walk away with a sweet new bike and the knowledge that you donated a lot of money to help support cancer research and programs!
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Strike Out Cancer Night
Wednesday, June 2, 2010
By: Janet Ervin
Team Carpe Diem combines baseball and 24 Hours of Booty!
Nothing feels more like summer than a good baseball game. And when that baseball game fights cancer, it gets even better! Team captain Terry Hennessee recently used two things he loves to create a great fundraiser - baseball and 24 Hours of Booty!
Through his involvement with the Lake Norman Wildcats varsity baseball team, Terry was able to coordinate a Wildcats Strike Out Cancer night. Players and coaches all sported special “benefiting 24 Hours of Booty” jerseys. The team raised money by auctioning off the jerseys, then selling the remainder to local sports bars and restaurants that display local sports memorabilia.
Team Carpe Diem has currently raised over $500 just from Wildcats Strike Out Cancer night. Congrats to Terry and his team for their hard work!
We get a lot of questions from team captains about how to create events to support their team fundraising. The most successful events often use resources and activities they are already involved with. This keeps planning simple, costs low, and almost always makes for a fun event! Even better, teams are able to promote the fight against cancer in their neighborhoods, among their friends and family – what could be better than that?
Lake Norman Wildcats player in his commemorative jersey.
Photo by Kathleen Martin
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How to Throw a Fundraising Party
Thursday, May 27, 2010
By: Janet Ervin
Tips from team captain Scott Dunstan
In honor of Memorial Day weekend and the kickoff of summer cookout season, today's post is about how to throw an awesome fundraising party...in your own backyard! We've heard from several teams interested in hosting parties like this, so we consulted with an expert - team captain Scott Dunstan. His team, Spokes and Mirrors, has thrown several successful fundraising parties, including one just a couple of weeks ago. Here are Scott's tips for doing it well:
- Give people a reason to come out. Provide good music, good food and good beverages. Make sure your guests want to come back next year and bring their friends.
- Market the message properly on the invitations. Make sure guests know about the cause and why their donations are important.
- Involve the 24 Hours of Booty staff. Who knows the oraganization better than they do? Include their branding items in your party décor - it helps bring more awareness to Booty and lets guests know their money is being delegated properly.
- Incorporate activites or games to entertain your guests… i.e. cornhole, horse shoes, flip cup, etc.
- Involve your team!! Have them help you with setup and breakdown. Have them invite their friends or host another event.
- Use social media and Evite programs to promote your event. They are FREE!!!
- Also, be sure to follow up with your guests. Let them know how much money was raised. Keep them updated on the fundraising progress. This will encourage them to contribute funds for years to come.
- Set out a donation jar and do a short speech about why you ride and why its important to donate - people won't give unless you ask!
Parties can be as simple or as elaborate as you want - give us a call if you want some tips on planning yours!
Team members from Spokes and Mirrors enjoying their fundraising cookout
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Prime Winner
Friday, May 21, 2010
By: Janet Ervin
Charlotte winner announced!
Congrats to the first Charlotte Prime winner this year! Mona Baset, from team Bank of America, raised the most money in the 24-hour period. Charlotte riders contributed a total of over $3,500 during that 24-hour period, so thanks to everyone for their hard work so far this year!
Mona wins an entry for herself and several team members to the US National Whitewater Center for the 5th annual River Roar. The prize is courtesy of the Charlotte Sports Commission and includes an All-Sport pass for the day. Congratulations, Mona - hope you enjoy your prize!
Watch for upcoming Primes - there are plenty more prizes in store over the coming weeks!
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Charlotte Prime Today
Wednesday, May 19, 2010
By: Janet Ervin
Win a spot at the 5th annual River Roar!
For all our Charlotte riders - don't forget the Prime happening today! The contest started on Tuesday night at 11:59 p.m. and will run through tonight at 11:59 p.m. The prize is a spot at the 5th annual River Roar at the US National Whitewater Center, courtesy of the Charlotte Sports Commission!
You will have the opportunity to raft on June 11, 2010 at the Whitewater Center, racing against other teams for prizes, goodie bags and beverages. Entry includes an AllSport pass, which includes rafting, zip line, rock climbing, hiking and more!
So start fundraising…we can’t wait to see who wins!
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Volunteer Opportunity
Wednesday, May 12, 2010
By: Janet Ervin
Help 24 Hours of Booty....by helping Livestrong!
UPDATE: All the Saturday and Sunday slots are filled. We do still need a couple of people for Friday morning!
Anyone planning to attend UltraSwim this weekend? Its a sold out swim event - some Olympic athletes will be there, including Michael Phelps. Livestrong was able to get booth space at the event, but needs people to help staff it. Volunteers would need to pass out both Livestrong and Reboot materials and hang out at the Livestrong booth. We need volunteers for these shifts:
Friday: 9:00 a.m. - 1:00 p.m.
Friday: 4:00 p.m. - 6:30 p.m.
Saturday: 9:00 p.m. - 1:00 p.m.
Saturday: 4:00 p.m. - 6:30 p.m.
Sunday: 9:00 a.m. - 12:00 p.m.
If you are able to help, email Annie with the shift you can work and your t-shirt size.
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Team Prime Winners
Tuesday, May 11, 2010
By: Janet Ervin
Thanks for all the recruiting!
Great job to all our teams who recruited new members during our first Prime! Teams in all three cities did a fantastic job – we added a total of 63 new riders last week! Here are the winners of VIP prize packs for event weekend:
Atlanta:
Dad is Great: 5 new riders
Team captain: Carly Bohrer
Charlotte:
Carpe Diem: 4 new riders
Team captain: Stephanie Brown
Columbia:
Fitness KRASED:11 new riders
Team captain: Rhonda Workman
Great job also to Columbia teams Middle Aged Marauders and Team Spirit 2010. You did a great job recruiting, and we appreciate all your hard work!
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How to Win a Ride with Lance
Monday, May 10, 2010
By: Janet Ervin
And other awesome prizes from 24 Hours of Booty!
That’s right…how to win a ride with Lance! But before I tell you that, I want to draw your attention to all the fantastic new awards and incentives for 2010. We kept a lot of the favorites – who doesn’t love a new 24 Hours of Booty hat? But we also freshened up the list with some fun new Booty gear to reward the effort our riders have put into raising funds to fight cancer. So, before I get to Lance, here's what's new:
- Our 24 Hours of Booty riders have done such a great job with fundraising the last few years, we had to raise the bar! The jersey levels are now set at $1,500 for green, $2,500 for red and $4,000 for yellow. So many of you have been hitting those levels, we feel confident that you can do it!
- We’re also adding a new Podium Award for teams. In addition to the top fundraising team, we will also recognize the team with the highest pledge average (minimum of four riders). So for all you small teams out there, now’s your chance! You can also win a spot on the podium on event day.
Now – the new, BIG news! Almost anyone would love the chance to ride with Lance Armstrong…so we’re giving two of you the chance! We have TWO spots this year at the Ride for the Roses in Austin, Texas - this includes the whole VIP package, including a ride with Lance. This year we are giving away the spots to our top two fundraisers! Here's how it works:
- Riders will compete across our series of events - that means that riders from Charlotte, Atlanta and Columbia will all be in the running for this prize together.
- The fundraising deadline for this prize will not end with your 24 Hours of Booty event! To give everyone a fair shot, we're leaving it open until the Atlanta deadline - that's SEPTEMBER 29, 2010.
- We will take the top two fundraisers from across the series and take them to Ride for the Roses October 22-24, 2010.
Get your fundraising goals ready...I have a feeling this is going to get competitive!
Email Janet Ervin with any questions.
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New Corporate Sponsors Sign On!
Tuesday, May 4, 2010
By: Janet Ervin
Zoe's Kitchen and MediWeightloss Clinics
We are proud to announce new corporate sponsors that have signed on to help make 24 Hours of Booty great for 2010!
Medi Weightloss Clinics recently signed a two year commitment in the fight against cancer! In addition to fielding a team, they will also help to recruitparticipants for Reboot and debut their Medi Mile program at the event. Medi Mile will kick off at schools to help fight childhood obesity while raising important funds for equipment for the school.
And we're getting hungry just thinking about the lunch that Zoes Kitchen will provide for all our Charlotte riders this year! Zoës Kitchen recently opened restaurants in South Charlotte (Blakeny) and Uptown (Metropolitan) - and a North Charlotte (Birkdale Village) store is coming soon!
We are excited to also have returning corporate sponsors inluding the Blumenthal Cancer Center, Integraphx, Robinson Thinks, Glaceau, Donald Haack Diamonds and Fine Gems, Gioradana Sporting Goods among others! We truly appreciate their continued support of 24 Hours of Booty.
We will continue to add sponsors, so visit the sponsor section of our website for more updates. To learn more about corporate sponsorships with 24 Hours of Booty in any of our cities, please email info@24hoursofbooty.org and we'll get you started!
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2010 Primes - Team Recruitment Challenge!
Friday, April 30, 2010
By: Janet Ervin
Win team prizes by adding new members...
Next week, 24 Hours of Booty will host the first prime of the year. Primes (preem) is a cycling term. It’s a small portion of a larger race – the rider to win that segment of the race wins a prize. We will host a series of primes over the next few months, but this one focuses solely on recruitment.
So who’s ready to start recruiting for their 24 Hours of Booty team? The prize is a sweet VIP prize pack for your team to claim on event weekend. We’re talking a preferred campsite location, early set-up, a team tent prize pack and a personal massage therapist for your team area. Trust me – your team wants this prize!
The goal is to register as many people for your team as possible. We will start counting on Monday, May 3rd and the competition will end on Sunday, May 10th at 11:59 p.m. Teams must recruit a minimum of four members to be eligible for the prize. We will give away one prize in each city – including you, Charlotte! Charlotte teams just need to start a reboot team with the same name as your full event team and recruit new riders through that!
So start recruiting! There’s an awesome prize to be won…and the more riders we have, the stronger our fight against cancer.
Email Janet Ervin with questions.
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24 Hour Yard Sale
Monday, April 26, 2010
By: Janet Ervin
Let us know about your grassroots event!
Its official – the grassroots event season has started! And what better way to kick things off than a 24 hour yard sale? The Bank of America Team hosted its second annual 24 Hour Yard Sale on April 17-18. Hundreds of items were donated, including an entire driveway full of furniture - we're talking couches, TV's, tables, and a ton of clothes and other gear! Over 20 volunteers sold almost everything. Team organizer Mona Baset estimates that over 500 people came over the course of 24 hours and spent more than $3,700! “There were tons of great deals – we even sold a really awesome kitchen table for $5.00 with less than an hour to go! Some people even came by just to drop off a donation after hearing about the event and the cause on the news.”
Grassroots events are a great way to raise money for your team. Is your team doing something to raise money for 24 Hours of Booty? We would love to hear about it so we can post it on our website and help you get the word out! If you’re interested in starting something new, check out our grassroots event page online – it has great resources to get you started. Email Janet Ervin if you have questions about how to get started or with details about a new event!
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Need Weekend Plans?
Tuesday, April 13, 2010
By: Janet Ervin
Check out cool opportunities for the weekend!
Yes, we know its only Tuesday. But its never too early to plan for a weekend when there are such awesome plans to be made! Check out these two opportunities and see what you want to add to your weekend agenda.
Trips for Kids Mural Project
Trips for Kids will host a 24 hour mural painting event at their ReCyclery location from 6:00 p.m. on April 16th until 6:00 p.m. on April 17th. Volunteers will simply paint by numbers on the mural, comprised of 14 individual sections. The mural will later be hung on the ReCyclery wall. Trips for Kids provides both bikes and mentored rides for at-risk youth in Charlotte and other cities across the country. Find out more and register to volunteer here.
24 Hour Yard Sale
Want a good bargain? The Bank of America team is hosting the second annual 24 Hour Yard Sale, beginning Saturday morning at 8:00 am - and let's not forget the buy one, get one sale between midnight and 6:00 am! The sale is at 5309 Stallworth Drive (off of Rea Road) in South Charlotte. Contact team captain Mona Baset for more information.
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Check out the 24 Hours of Booty Store
Tuesday, April 6, 2010
By: Janet Ervin
2010 Booty Gear is now available!
It’s that moment you’ve all been waiting for….right? The day all the new 24 Hours of Booty gear debuts in the Booty store! There are two brand new cycling kits available for pre-order, as well as three limited edition t-shirts in sweet new designs.
Gita Sporting Goods is continuing their fantastic partnership this year by hosting the 24 Hours of Booty store on their website, which means that you will receive your order faster, and more seamlessly than ever.
Make sure you're riding in style this summer - head over the the store to see all the great new gear for yourself!
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Charlotte Shapeup
Wednesday, March 31, 2010
By: Janet Ervin
24 Hours of Booty Sponsors a CLTweetup Event
On April 17th, 24 Hours of Booty will sponsor a CLTweetup event at EB Moore Park in Charlotte called Charlotte Shapeup (#CLTshapeup on Twitter!). The event will begin at 8:00 a.m. Participants will have a choice between a strength training boot camp session or a yoga session, both led by certified instructors.
After the sessions there will a light breakfast with health presentations by Kate Kincaid of Peace by Piece Life Coaching and Dr. John Hoctor of Hoctor Family Chiropractor and Wellness, followed by a time for networking.
The cost is $20.00 through this Friday and will go up to $25.00 after that. Sign up using the 24 Hours of Booty discount code (the code is: booty) for 15% off! Order your tickets here.
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Spencer Visits Livestrong Headquarters
Monday, March 29, 2010
By: Janet Ervin
Guest blog by Spencer Lueders
Last weekend, 24 Hours of Booty founder Spencer Lueders visited Austin, Texas for a meeting of the LiveSTRONG Young Leaders Cancer Council. Check out Spencer's account of his trip here:
I just came back from a weekend at LiveSTRONG headquarters in Austin, TX. Three things were on the agenda. First up was the spring meeting of the LiveSTRONG Young Leaders Cancer Council. The YLCC was formed in 2009 as a way to bring in fresh and innovative ideas from a select group of individuals less than 40 years old. Sort of a “LiveSTRONG 2.0” group, and what an impressive group it is. Handpicked by the LiveSTRONG leadership and current YLCC members, these young leaders bring innovative ideas from the financial, VC, medical, legal, entertainment, and nonprofit sectors, and many are cancer survivors. We have various subcommittees tasked with addressing a wide range of issues facing the LiveSTRONG foundation. I chair a Special Projects subcommittee that is addressing some interesting fundraising models. Our plan is to help LiveSTRONG roll out some new ideas and expand their fundraising scope over the next 5 years.
The second part of the weekend was the kickoff reception for the inaugural Presidents Circle, which is a special fund created by LiveSTRONG President and CEO, Doug Ulman, and funded by a small but growing group of donors. It is an honor to be part of this inaugural donor class, and I know our funds will help Doug do amazing and innovative things.
My final stop of the weekend was to meet with Gary Metcalf of Cadence Sports, which 24HoB partnered with to run our events. Gary and his team are based in Austin, and we planned to ride Saturday morning and chat about all things booty. As it turned out, the rain and cold came rolling in the night before, and I was still coming off a cold, so we sacked the ride and instead met at Juan Pelota café, which is housed inside Mellow Johnny’s Bike Shop. If you don’t know the origins of “Mellow Johnny” and “Juan Pelota”, come find me or shoot me a note and I’ll explain. Gary and I had a great chat, and best of all I had the best coffee drink I’ve ever had at JP’s: a Mocha Azteca. OMG. Think mocha, but add Ancho Chili and Cayenne pepper powders to the chocolate. It was an “uh-oh!” then “ahhhh…yummy” experience. Try one next time you are there. Amazing.
Now I’m back in Charlotte energized after being with such great leaders and thought provoking conversation. I can’t wait until my next visit.
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Featuring...Team PhRMA!
Friday, March 19, 2010
By: Janet Ervin
24 Hours of Booty goes to Washington, D.C.
 Last week, 24 Hours of Booty had the opportunity to visit our nation’s capital for several meetings about our Columbia ride! We also had the opportunity to spend some time with PhRMA team captain, Jeff Houston. Jeff became dedicated to the fight against cancer after a close friend was diagnosed with a brain tumor. In addition to spearheading PhRMA’s 24 Hours of Booty team and helping us however he can (thanks again, Jeff!), he also spends time volunteering for other cancer organizations.
On Thursday, he hosted a lunch at his office to support Cards for Cancer, an organization that distributes personal and handmade cards to cancer centers across the country. Members of Jeff’s team could bring signed cards, or had the opportunity to handmake some of their own. It was a cool opportunity to see other ways 24 Hours of Booty teams are involved with other cancer projects. And besides… who doesn’t love arts and crafts?
We’re looking forward to seeing more of Team PhRMA as they grow their team and get even more involved.
What else is your team doing for 24 Hours of Booty and in the fight against cancer? Let us know, and see your team on the Booty Blog!
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Need Weekend Plans?
Wednesday, March 10, 2010
By: Janet Ervin
Check out these events benefitting 24 Hours of Booty!
If you're starting to think about your weekend and don't have any plans, consider going to an event that supports 24 Hours of Booty! We already have teams starting on their fundraising goals by hosting events at restaurants, bars, and sporting events! Here are the plans for this weekend:
Friday night:
Team Carpe Diem is partnering with Soiree restaurant in Mooresville. There will be dinner and drink specials and Southern Style will provide some great country and rock! They will be raising money and awareness for 24 Hours of Booty. The band starts at 9:30 - the restaurant is located at 104 S Main Street in Mooresville. Email Carlos for more information.
Sunday afternoon:
Don't forget about 24 Hours of Booty Day at the Charlotte Checkers! Relax and cheer for the Checkers while supporting Team Six Degrees! Six dollars from each ticket will benefit 24 Hours of Booty. Go to www.gocheckers.com/fundraisers to purchase tickets - the login and password are both BOOTY. You must buy tickets through this link for proceeds to benefit 24 Hours of Booty. Email Michael for more details.
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Begin.
Friday, March 5, 2010
By: Janet Ervin
What does it mean to 24 Hours of Booty?
24 Hours of Booty uses this phrase a lot. We put it on stickers, newsletters and emails and its talked about at every event. Ever wonder where it came from and what it means to us? Here is 24 Hours of Booty founder Spencer Lueder's take on Begin:
To me, the word Begin. says many things. It speaks to the riding part of our events for sure. Our unique ride format is all about doing loops. The loops are important because each one is another positive action towards change. Each loop can mean one step closer to a cure; one more lap with a friend; one more way to honor another; one more way to understand the cancer journey.
The word "begin." also speaks to how to approach a cancer diagnosis, from the "what the heck do I do now?" to "how can I get through this?" to the scores of seemingly unanswerable questions that the cancer journey poses. To me, 24 Hours of Booty represents and supports the people and efforts on all sides of the cancer equation, and "begin." is a unifying message that says it all in one word. Even the period is important, much like the period in Nike's "Just Do It." It's time to begin, full stop. That is our message.
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Watch Hockey and Fight Cancer!
Tuesday, March 2, 2010
By: Janet Ervin
Team Six Degrees hosts "Booty Day" at the Charlotte Checkers
So how many of you tuned in to the edge-of-your-seat US-Canada hockey game Sunday afternoon? Are you going through Olympic hockey withdrawls? Are you going through Olympic hockey withdrawls? Because 24 Hours of Booty can help with that! Get your winter sports fix and fight cancer by coming to the second annual “Booty Day” at the Charlotte Checkers on Sunday, March 14 at 2:00 p.m.
Team Six Degrees is organizing the event, which will include a $1,000 check presentation to team captain Mike Flanagan. In addition, the Checkers will donate $6 from every ticket back to 24 Hours of Booty – and they are offering us $15 (usually $20) Attack Zone tickets! One catch – you MUST buy your tickets through this link - www.gocheckers.com/fundraisers. Use the login and password BOOTY.
There may not be a gold medal at stake, but you’ll have the opportunity to do something even more important – support people living with cancer! If you have any questions, contact Six Degrees team captain Mike Flanagan at michael.flanagan@peak10.com.
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24 Hours of Booty Team Spotlight
Wednesday, February 24, 2010
By: Janet Ervin
Featuring...Fire Station #2
The staff here at 24 Hours of Booty are consistently impressed and inspired by our teams. The fundraising and the training that go into the events are incredible - we think that 24 Hours of Booty teams are the best ever. And its not that we're biased....we just know a good thing when we see it! And because our teams are so awesome, we plan on featuring lots of them on the Booty Blog this year - starting today.
The guys (and ladies!) of Fire Station #2 are returning to 24 Hours of Booty again for 2010. Team member Chris Bradey describes the most meaningful part of the event for him:
My dad just passed away on November 28th after two years of colon and liver cancer. I have tried not to reflect on my dad's death too much, but it recently occurred to me what it might be like to ride the loop late at night , quiet, dark, no distractions just him and me, not even talking or anything. Just riding. I'm a fireman here in Charlotte and at work you never get to pick who you save, an opportunity presents itself and you just try to save as many people as you can. Hopefully that is what 24 Hours of Booty is doing and that's why I'm riding.
Thanks Chris - and Fire Station #2 - for riding in 24 Hours of Booty. Can't wait to see you at the event!
Want to see your team here? Email your story to janet@24hoursofbooty.org.
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Booty Organizing Committee Kicks Off!
Monday, February 1, 2010
By: Adam Lentz
This is when the real fun begins. Volunteers from across our three cities come together to begin the planning for the 2010 events!
This
is a big week for 24 Hours of Booty as we being our Booty Organizing
Committee (BOC)
meetings!
The
BOC is the backbone of any 24 Hours of Booty event. Our volunteers come
together on a monthly basis to brainstorm, plan and work on the various events.
Each BOC member is in charge of a specific area such as volunteers,
venue, or registration. Time commitments vary from position to position
but I'm sure we can find something to fit your busy schedule!
We
guarantee that being on the BOC is a great way to get involved in the fight
against cancer, meet some amazing people and as always, have fun with 24 Hours
of Booty!
Check
out the BOC events in your area below, or click on the BOC link
for more information.
Columbia
Date: February 1, 2010, 6:30pm
Location:
Ulman Cancer Fund for
Young Adults
10440
Little Patuxent Parkway
Suite G1
Columbia, MD 21044
RSVP @ http://www.pingg.com/re2ffzqy82g2ww6yk
Charlotte
Date: February
2, 2010, 6:30pm
Location:
Dowd
YMCA – 6th Floor
400
East Morehead Street
Charlotte, NC 28202-2690
RSVP @ http://www.pingg.com/4pqxc2a43aivq45pk
Atlanta
Date: February 3, 2010, 6:30pm
Location:
Children’s
Healthcare of Atlanta – Egleston Campus
1405
Clifton Road NE
Atlanta, GA 30322-1060
Campus Map
Parking
Validated
RSVP
@ http://www.pingg.com/q23er64z57y6t7j53
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24 Days of Booty
Friday, January 29, 2010
By: Janet Ervin
Thanks for hanging with us through the 24 Days of Booty!
Thanks to everyone who followed us throughout the 24 Days of Booty! We got a ton of great responses and gave away a lot of cool gear. Thanks again to our friends at Gita and Mountain Khakis for playing along and supporting us with prizes! We even saw the Charlotte event sell out in a record 10 days!
There's a lot more exciting stuff coming up on the Booty Blog, so don't go away! Stay warm this weekend...we'll be back next week with some of your stories and other cool stuff.
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24 Days of Booty - Day 24
Wednesday, January 27, 2010
By: Janet Ervin
Tell us why you deserve a free registration.
Today is a big day here on the Booty Blog. It’s the last day of the 24 Days of Booty and the prize is a big one. We’ve given away all kinds of 24 Hours of Booty gear this month, as well as some great Giordana and Mountain Khakis brand clothing! So what could possibly top all of that? That’s right…a free registration!
So if you got closed out of Charlotte registration, here’s your chance. Or if you live in Columbia or Atlanta, this is a great way to recruit a teammate! Spread the word folks…this is a one-time-only deal for a spot at any of the three 24 Hours of Booty rides! All you have to do is tell us why you deserve a free registration. Send us your funny, creative or inspirational reasons – but make it good! We think the competition is going to be tough.
One of our fantastic volunteer committees here at 24 Hours of Booty will select the winner, which will be posted Friday afternoon. Send your entries to begin@24hoursofbooty by tomorrow morning to be considered!
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24 Days of Booty - Day 23
Tuesday, January 26, 2010
By: Janet Ervin
Find the logo for Mountain Khakis gear!
When we talked to our friends at Mountain Khakis about 24 Days of Booty, they were really excited about helping out! Mountain Khakis was a huge support last year, providing shorts to all of our volunteers, and they plan to continue with involvement this year!
Today, they want to provide one of you a free product from their online store - all you'll have to pay is the shipping! Want a great new pair of pants? Here’s the deal – we placed the Mountain Khakis logo on one of our website pages. All you have to do is tell us where you find it! Think of it as an online game of Where’s Waldo…minus Waldo. You might have to dig around for it, but it’s there – we promise!
Email your answers to begin@24hoursofbooty.org by 8:00 a.m. Wednesday morning. We will randomly choose one of you to receive an online code for a pair of Mountain Khakis!
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24 Days of Booty - Day 22
Monday, January 25, 2010
By: Janet Ervin
Tell us where you want to go in 2011 or 2012!
It’s no secret that 24 Hours of Booty wants to grow. This year we are adding an Atlanta ride in addition to the events in Charlotte and Columbia, MD. But we want your opinion… if you were 24 Hours of Booty, where would you want to be?
No limits – just tell us where. Even more importantly, tell us why! Do you just love the city? Have lots of friends and family there? Think it’s a cool place to ride? Give us your thoughts…and we will give one of you a 24 Hours of Booty backpack!
Send your opinion to begin@24hoursofbooty.org. And check below for the winners of last week’s contests!
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Winner's Recap
Monday, January 25, 2010
By: Janet Ervin
Days 16-21
Thanks for hanging with us last week! Since we’ve been a little behind announcing the winners, here’s a (long) recap of last week’s lucky winners!
Day 16 – Email your friends in DC and Atlanta.
Congrats to Sam Fuller, winner of a 24 Hours of Booty jersey and to Matt Rattray, winner of the full kit!
And thanks to everyone who told their friends about us!
Day 17 – This was an easy one…tell us your on the bike goals and win a 24 Hours of Booty license plate cover. If you sent us an email, watch the mail – you’ll receive your prize soon!
Day 18 – This one was big. Tell us who you want on your team and Spencer Lueders will join the winner’s team! We had lots of great entries, but the winner is Chris Bradey of Fire station #2. He wants his father on his team, who recently passed away from cancer. Here’s part of his winning entry -
“I have tried not to reflect on my dad's death too much but after reading today’s blog entry it occurred to me what it might be like to ride the loop late at night , quiet, dark, no distractions just him and me not even talking or anything. Just riding. I'm a fireman here in charlotte and at work you never get to pick who you save, an opportunity presents itself and you just try to save as many people as you can. Hopefully that is what 24 Hours of Booty is doing and that's why I'm riding.”
Day 19 – What’s in your jersey pocket?
Lots of response to this question! Looks like almost all of you ride with your cell phone, lip balm and gels. Winner of this day is Matt Depp - you win a free semi-custom jersey from Giordana!
Day 20 – What are your favorite cycling or cancer blogs?
Day 20 winner is Arleigh Jenkins. One of her favorite blogs is CommuteByBike.com.
Day 21 – Be a guest blogger on 24 Hours of Booty!
Congrats to Peter Hastings! Peter has a great story…watch for it to appear on the Booty blog soon!
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24 Days of Booty Day 21
Sunday, January 24, 2010
By: Basil Lyberg
We want you to guest blog here!
Yesterday we threw out some of
our favorite cycling and cancer related blogs. Today we want to hear some of your stories! We all have a story to tell and we want to share some of yours here on the Booty Blog.
That’s right – we want some of
you to be guest bloggers! Tell us
about the person you ride for, how you started your 24 Hours of Booty team,
your best fundraising tips, the funniest or most meaningful moment on a Booty
ride…the options are endless. We
will choose several of your stories and share them over the coming weeks…so
make it good!
Besides the opportunity to see
your story on the 24 Hours of Booty homepage, we also have a Livestrong
backpack that will be awarded to one lucky winner.
Email your blog entries to begin@24hoursofbooty.org.
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24 Days of Booty Day 20
Friday, January 22, 2010
By: Basil Lyberg
Tell us your favorite cycling or cancer related blogs.
It’s “Blogger Weekend” here at 24 Hours of Booty! Today we want to hear what blogs you keep up with…besides ours, of course! Blogging is a great way to keep up with the cycling and the cancer communities and we want to know your personal favorites.
Maybe you like the really technical cycling blogs, or the ones that keep up with developing laws and news. Or maybe you prefer blogs that focus on cancer issues – inspirational stories, or healthcare issues. Whatever you keep up with, let us know!
Email your favorite blogs to begin@24hoursofbooty.org. We have a 24 Hours of Booty messenger bag up for grabs, so get your answers in soon!
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24 Days of Booty Day 19
Friday, January 22, 2010
By: Basil Lyberg
What's in your jersey pocket?
Today’s contest is one that I have been excited about since Day One! When we mentioned to our friends at Gita Sporting Goods that we were going to do 24 Days of Booty, they immediately said they wanted to help. Even better than that, they are a ton of fun!
Gita has been an integral part of 24 Hours of Booty since the event’s inception. They have supplied the Giordana brand jerseys, hosted a team for the last six years and now are stepping up to help us manage the Booty online store.
Yes, that is right friends, the 24 Hours of Booty offices no longer look like your favorite clothing store the day after Thanksgiving. We packed up our inventory and took it on over to Gita Sporting Goods’ North American HQ.
So what does this mean for the 24 Hours of Booty family? It means that you will be able to able to buy all of your Booty Gear with quicker turnaround and reduced shipping costs. Most importantly, you can shop for your 24 Hours of Booty gear while perusing Gita Sporting Goods’ strong cycling brands including Giordana cycling apparel.
To check out the 24 Hours of Booty online store, visit our Web site and click shop in the top navigation or visit www.gitabike.com/24hoursofbooty.
For today’s 24 Days of Booty contest we want to know – what do you keep in your jersey pockets? I know, we’re getting a little personal but c’mon, we’re at day 19, we can trust each other...right? Email your answer to begin@24hoursofbooty.org.
Today’s winner will receive a free semi-custom Giordana jersey courtesy of Gita Sporting Goods. You can use this to create a special jersey to honor a loved one, put something fun on it, or use it as part of your team’s semi-custom order.
Be sure to follow @24hoursofbooty on twitter or check out our Facebook page for weekend contest announcements!
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24 Days of Booty: Day 17
Wednesday, January 20, 2010
By: Basil Lyberg
What are your "on the bike" goals for the event?
So far this week we have talked about fundraising and how
you can help us with our events in Atlanta and Washington, D.C. We will post the winners of these contests at
the end of the week, but we appreciate all the responses and help in connecting
with potential riders and volunteers.
You can still win a 24 Hours of Booty Kit by sending emails
to your family and friends in D.C. and Atlanta and CC begin@24hoursofbooty.org.
For today’s contest we want to know, what are your “on the
bike” goals for 24 Hours of Booty? Are
you looking hit a certain number of miles?
Are you looking to use this as motivation for reaching other health
goals? Maybe your team wants to keep
someone on the course for each of the 24 hours? As many of you have witnessed,
even someone riding one lap after battling cancer can be inspirational.
You know the drill.
Send an email for your entry to begin@24hoursofbooty.org.
For today’s entry EVERYONE who submits an entry will be sent a 24 Hours
of Booty license plate cover.
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24 Days of Booty Day 16: Win a Booty Kit!
Tuesday, January 19, 2010
By: Basil Lyberg
We have our sights set on Columbia and Atlanta. Help us out and with a 24 Hours of Booty kit!
With Charlotte having reached capacity in just ten days we
now set our sights on Columbia and Atlanta.
Columbia and Atlanta are both set up for an outstanding year. In Columbia, there is a great base of support
from the dedicated riders and volunteers who created such an inspiring event
that overshadowed any weather. In Atlanta,
there are so many people how already know of the event and have always wanted
to participate, but never have been able to make the drive to Charlotte.
Between you, me and this little cable they call the World
Wide Web, we have some lofty goals set for 2010 and honestly, we feel like
we’re going to knock it outta the park!
Clichés aside, our goal is to have over 1,000 riders in each
city. The 1,000 number is so important because it means that 24 Hours of Booty
has a chance to raise an incredible amount of money for cancer research and
programs that will impact our neighbors.
To reach this goal we need your help. We know you love 24 Hours of Booty—we need to
spread that love to reach out to cyclists to sign up to or volunteers to serve
on our Booty Organizing Committee (BOC) in Georgia, Maryland and Virginia.
The success of 24 Hours of Booty lies in our volunteer
leadership and riders that work so hard to raise the important funds for
our beneficiaries.
So here are today’s contests—yes, you saw it folks—two
contests announced in one day.
First, you can send us
an email with your friends’ name and email address or better yet, send them an email and CC us at begin@24hoursofbooty.org. Either way works. Please be sure to put ATL or DC in your
subject line.
From this group, one lucky winner will be selected at random
to win a 24 Hours of Booty jersey!
For our second contest, which will run through 12:00 p.m. on
Friday, we are going to give a 24 HOURS OF BOOTY FULL KIT!!
The winner will be the person that reaches out to the largest
number of friends in DC and/or Atlanta. Just like the previous contest, you can send
out individual emails or you can send one giant mass email and CC begin@24hoursofbooty.org. Again, please be sure to let us know whether
they are folks in the DC or ATL area.
To help make this a little easier, we have added a few
sample emails you can adapt to get started.
One last thing, we promise we won’t hassle your friends. We will send one follow up email with BOC
information and how they can sign up to ride.
Past that, we will delete their emails and we won’t bother them again if
they decide this isn’t for them.
Thank you for your support!
D.C. Area Email:
Hey! I just wanted to
drop you a quick line to let you know that 24 Hours of Booty is coming to D.C.! 24 Hours of Booty is a safe fun 24 hour bike
ride that raises millions for the Lance Armstrong Foundation and the Ulman
Cancer Fund for Young Adults.
Don’t be intimidated by the 24 hours—people ride anywhere
between 2 and 200+ miles. The important
part is that you get out and ride!
The event dates are August 28-29 in Columbia, Maryland. Here are a couple of links for more
information:
The folks at 24 Hours of Booty will drop a quick follow up
next week. It would be great if you can
make it out to ride or join the Booty Organizing Committee (BOC) as a
volunteer. In the meantime, check out
this quick video that
will give you a better idea of why I am so excited about this event! Thank you
for joining me in the fight against cancer.
ATL Area Email
Hey! I just wanted to
drop you a quick line to let you know that 24 Hours of Booty is coming to
Atlanta! 24 Hours of Booty is a safe fun
24 hour bike ride that raises millions for the Lance Armstrong Foundation and
locally the Children’s Healthcare of Atlanta.
Don’t be intimidated by the 24 hours—people ride anywhere
between 2 and 200+ miles. The important
part is that you get out and ride!
The event dates are October 2-3 and the event will be hosted
in downtown Atlanta with a closed loop! In
the meantime, check out this quick video that will
give you a better idea of why I am so excited about this event! Here are a
couple of links for more information:
The folks at 24 Hours of Booty will drop a quick follow up next
week. It would be great if you can make
it out to ride or join the Booty Organizing Committee (BOC) as a
volunteer. Thank you for joining me in
the fight against cancer.
 
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Welcome Janet Ervin to the 24 Hours of Booty Staff!
Monday, January 18, 2010
By: Basil Lyberg
24 Days of Booty kicks off the week welcoming Janet to the team. Please check out today's contest to help her get started!
Today we would like to introduce our
new Marketing Director, Janet Ervin to the 24 Hours of Booty team! Janet is a
Statesville, NC native and cum laude graduate from Appalachian State
University. Janet comes to us from the MS Society where she served as
development manager. She is well versed in grassroots recruitment and
fundraising tactics and will have an immediate impact on 24 Hours of
Booty.
We are incredibly excited to have
Janet on board. As Marketing Director she will develop and execute marketing strategies to support
fundraising efforts and the positioning of the 24 Hours of Booty brand.
Additionally, Janet will coordinate all the external activities, including,
grassroots fundraising, website management (including creating more fun tools)
and social media integration.
What does this have to do with 24
Days of Booty??? Everything!
For today’s contest we’re going to
do two things. Janet’s first official day is tomorrow, so we want to give
her a big 24 Hours of Booty welcome to help her when she starts! Second,
we’re asking you to help her identify what fundraising tools you would like to
see made available. The sky is the limit, so if you have ever thought,
"it would be great if I had _____ to help me fundraise," now is your
chance to speak up!
Send all greetings and lists of
fundraising tools you’d like to see to begin@24hoursofbooty.org.
We will select a winner at random. Today’s winner will receive a 24 Hours of Booty house party kit which will include a
24 Hours of Booty Hat, an official Booty T-shirt and giveaways for your
big fundraising event including a coffee mug, mouse pads, pens and thank you
cards.
  
*Note: the prize pack will not include everything in this photo, but you get the idea.
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Favorite Workout Winner
Monday, January 18, 2010
By: Basil Lyberg
The answers submitted ranged from Tai Bo to Yoga. Regardless of what you doing we're glad you're doing it!
We hope everyone had a great weekend! The Booty office is closed today in
observance of Martin Luther King Jr. Day.
If you have a second, check out one of his speeches
or even check the Wikipedia
page on him. I just read through it and learned some interesting facts that
I never knew.
Yesterday’s contest winner is Allison Ward of Columbia,
Md. Allison says her favorite workout is
yoga and now can strut her stuff in style at the her next class with her brand
new Booty gym bag. You can check out Allison’s interview with Spencer on our YouTube
Channel.
Thanks to everyone who submitted topics. It sounds like a lot of people are doing P90X
and cross-training. We hope that all of
your offseason training is going well!
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24 Days of Booty Day 14
Sunday, January 17, 2010
By: Basil Lyberg
What is your favorite off the bike workout?
We’re getting ready for a big week: tomorrow we announce the
newest addition to the 24 Hours of Booty Staff, have five more spin classes at Charlotte area YMCA’s (don’t worry Columbia and Atlanta, we have some
in the works!) and some of our best prizes in the 24 Days of Booty.
To kick off the week, we want to know what is your favorite
off the bike workout and why?
The winner will receive a 24 Hours of Booty Nike gym
bag. This baby has plenty of room for
all the workout gear you would need for the gym.
To enter, just email begin@24hoursofbooty.org and a winner
will be chosen by a random drawing.
Here is the Spin schedule for this week:
Monday, Jan. 18, 2010 10:30-11:15
a.m.
Dowd YMCA (400 E. Morehead Street)
Tuesday, Jan.19, 2010
10:45-11:30 a.m.
Harris YMCA (5900 Quail Hollow Road)
Thursday, Jan. 21, 2010 8:15-9:10 a.m.
Morrison YMCA (9405 Bryant Farms Road)
Friday, Jan. 22,
2010 9:30-10:25 a.m.
Morrison YMCA (9405 Bryant Farms Road)
Monday, Jan. 25, 2010 5:30-6:15 p.m.
Dowd YMCA (400 E. Morehead Street)
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Stories from the original 24 Hours of Booty
Sunday, January 17, 2010
By: Spencer Lueders
photo by Peter Brentlinger
We're revisiting a great blog from Spencer Lueders dates February 12, 2007
I wanted to use this first blog entry to share some stories from the original 24 Hours of Booty I did in 2002. Everyone always asks how it got started, and the website does a good job of relaying the big points, but I wanted to share some of the things that still make me smile.
For starters, I decided to do the first ride solo, without road closure, permits, or much training. The idea was to literally ride 24 hours, stopping only for bathroom breaks and filling bottles. The ride was set for November 2-3, and I wanted to start at 8AM. In order to do that, my dad had flown in from California and rented an RV (think Shazam! vintage Winnebago) and was supposed to run support crew for me.
Well, the RV wouldn’t start that morning (big shocker), probably because it was about 40 degrees. I threw my bike (borrowed from my best bud, Jeff Corbett of the Health Net Pro Cycling Team) and clothes into a friend’s van and rushed to get ready. My hopes of the rock star entrance, coming down out of the bus, climbing on my bike that has been meticulously prepared, and beginning the journey were reduced to me literally stripping in the back of a van in freezing cold weather, grabbing the bike with no RV or crowd of any sort, and rolling down Selwyn to start the first loop. By myself. SO anticlimactic I had to laugh.
Throughout the day, many, many people caught up to me (or more likely slowed down) to talk and ride. I was like a turtle just ticking it over steady. I had no idea how long I could last, so I went conservative.
Of all those people who rode with me, there were so many personal stories of cancer affecting peoples’ lives, it was truly amazing and unanticipated.
Homage to Bootyville: Tent city like we have now? Hardly. We had one lone tent set up to take donations and give away PowerBars. Steady stream of people stopping, though. A good sign. My sister and her family arrived from Atlanta to help and cheer.
Another funny story: we were not really thinking about documenting the ride in pictures (wish we would have!), but my dad did have the good idea of sitting in the back of a truck and doing a rolling video interview with me and few guys who were riding with me at the time. I don’t recall the specifics, but I remember thinking “that footage is going to be great!” Well, turns out my dad pushed the wrong button, and when he thought he was turning off the camera and laying it in the truck, he was turning it on, so we were left with a laid-over view of a truck bed and audio of us jabbering. Ah, well….
The night was brutal cold. I had on two pairs of bib shorts, two pairs of legwarmers, neoprene booties, three jerseys, armwarmers, thermal jacket, hat, and snowboard gloves. I was riding just fast enough to keep body heat. About 4AM a guy comes up to me (and two good friends, Don and Marty, who agreed to ride with me from 2AM to the finish so I wouldn’t fall over) riding in gym shorts, a nylon jacket, and tennis shoes. Legs and hands were beet red from the cold, and he was working hard on that mountain bike just so he could tell us that he supported what we were doing and wanted to be a part of it. At 4AM, no less. How cool is that?
What did we talk about all night? Who knows. Everything. I remember laughing hysterically, and also remember being so cold my jaw was locking up, and about that time Don would pull up next to me and make me start talking and climbing out of the saddle.
Around 6:45AM the dawn was just breaking, and as we came around again, my support crew had bought a bunch of Krispy Kreme donuts. Quite possibly the best food after almost 23 hours of riding. Inhaled 3 or 4 of them, and we cruised the last hour, with my Dallas, Texas, high school bud Greg joining for the finish.
Tired. Cold. Exhilarated. I slept the following night knowing that we had something that could really
affect peoples’ lives in a meaningful way.
That’s just part of the picture. Since that first ride, this event has taken on a significance I could not have imagined. It is truly inspiring and special to the riders, the people who support them, and ultimately, the cancer community.
Thanks - I look forward to seeing you this summer!
Spencer
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Day 13 What's Your Jam Winners
Sunday, January 17, 2010
By: Basil Lyberg
Congrats to Ben P and thank you to everyone how sent in songs. Check out a partial list below!
We
had so many good entries from the music contest yesterday. As you can see, our list below that took the
first 20 entries we received has everything from Ozzy to Bach. You all just
confirmed what we already knew—we have a hard core, yet cultured group!
Congratulations
to Ben P. of Charlotte. Ben’s entry was
Extreme Ways by Moby, which was the most popular song on the list. Ben is on the Riding Royals entered in his first 24 Hours of Booty. We forgot to post a prize yesterday, so we
send Ben his choice of a Moon Man or 24HoB Classic t-shirt.
Thanks to everyone for sending their recommendations!
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Crazy Train – Ozzy
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Steady As She Goes – The Raconteurs
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Somebody Told Me - The Killers
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Candide Overture
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Zombie - The Cranberries
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The Great Escape – Gwen Stefani
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Lose Yourself - Eminem
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A Praise Chorus –
Jimmy Eat World
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Extreme Ways - Moby
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More Than This
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Rock
You Like a Hurricane - Scorpions
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Muse or Incubus
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Machine Head – Bush
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All the Single Ladies – Beyonce’
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Overcome - Creed
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Anything Bon Jovi, Beethoven, Dvorak's New
World Symphony, Pearl Jam, or Bruce
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Fight Fire with Fire - Metallica
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The Fat of the Land Album - Prodigy
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Any of the Rocky Songs
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Bach's Cello Suites.
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24 Hours of Booty Day 13: What's Your Jam?
Saturday, January 16, 2010
By: Basil Lyberg
We all have a song that makes us turn it up a notch--what's yours?
Really,
today’s contest should be read: Wha-sho-jam?
We all have a jam we rock out to on rides. Whether it’s something on the iPod or a beat
that gets us in rhythm, there is a song there.
It could be something you pull out when you’re sitting on the trainer or
rollers. Maybe it is something you heard
in your last spin class.
After checking
my spin play list here are a few to get you started based on the number of
plays:
First is Harder, Better,
Faster Stronger by Daft Punk
Love Lockdown (Mysto &
Pizzi Electro House Mix) by Kanye West (interruption free)
Remember The Name by Fort
Minor (w/ Crystal Method?)
These might
not be your thing but we want to know what is.
Send us the name and artist to begin@24hoursofbooty.org.
You can get extra points by adding a
YouTube link. We’ll announce the winner
and post some of the tunes so you can expand your play lists.
Also, many of you saw Booty
Founder @SpencerLueders host
a twitter contest where the winner received a free entry into Charlotte. Make
sure to give him and @24HoursofBooty
a follow for the latest and greatest happenings with 24 Hours of Booty.
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Winner's Recap
Saturday, January 16, 2010
By: Basil Lyberg
Check out who won what for days 9-12.
Day 12: Where do
you love to ride?
Congratulations
to Day 12 winner Larry Staton of Huntersville, NC. Larry’s favorite ride is the Bakery Ride from Tigerville,
SC to Saluda, NC. He says it has great climbing, white-knuckled descents,
beautiful scenery, and homemade brownies. That’s a pretty strong checklist for any
ride. Here is a link
to a map of the ride. Thanks Larry!
Day11: What do you want to see in the 24 Hours of
Booty store?
We received a ton of
feedback on this one, which is great, because I promise some of you will see
your items in our store. The most
popular items were arm warmers/cold weather gear and water bottles.
The winner of the
$24 in “Booty Bucks” is Carroll Carver of
South Carolina and is signed up for his first 24 Hours of Booty
Day 10: Trivia Night
- How many miles did Spencer ride on the inaugural 24 Hours of
Booty? 312 Miles
- How
many miles has he cycled in all of his 24 Hours of Booty events? 1000+
- How many miles did he ride in 2007? 0 – Spencer had a disc
injury that kept him off the bike just before the event in 2007.
- Bonus: How far did Spencer ride with Lance Armstrong
and his group at the 2009 Ride for the Roses in Austin, TX? 80+ Miles. The Trek Livestrong guys had been riding a hard tempo and
laid some attacks and then Lance and about 5 others put the hammer down through
the last feed zone on the remaining 30 or so left in the bunch. Spencer rolled in a
few minutes back with Dave Weins and a few others.
Congratulations
to the winners with 3+ correct answers: Russell McKenzie, Robbie Fowler, Jeff Williams and Michael
Dooley.
Candice Rebbe and Clinton Fisher also win for
being among the first to enter with their answers!
Day 9: If win this 24 Hours of Booty Backpack, what
would you put in it?
The winner of the Booty Backpack is Leslie
Shapiro of Atlanta. Leslie is signed up
for Atlanta and is shooting for 325 miles in Atlanta this year. Good luck Leslie – you can do it!
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Where do you love to ride?
Friday, January 15, 2010
By: Basil Lyberg
It's the weekend and we know you have the bike on the brain!
It’s the weekend! What a week here at 24 Hours of Booty! There are so many good things going on its
been a little tough to keep up but we're calling in our ringer with a big announcement next week!
Some more good news—the best of the prizes is yet to come! Some of our partners at Mountain Khakis, Giordana and Donald Haack Diamonds will be offering
up some great prizes! Look for some special Booty bags, jerseys and our most unique prize yet!
We hope you get the chance to head out for a ride over the
long weekend (if you have Monday off).
For today’s contest we want to know—where is your favorite place to ride
and why?
Email all entries to begin@24hoursofbooty.org. Today's winner will get a 24 Hours of Booty Hat! Thanks for your support of 24 Hours of Booty!
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February 2009: Booty Organizing Committee Kick-off Meetings
Thursday, January 14, 2010
By: Adam Lentz
Come out and learn about how you can help plan 24 Hours of Booty in Charlotte, Columbia and Atlanta!
Please join us for the kick off 2010 Booty
Organizing Committee Meetings. The BOC is the key to any successful Booty event. By joining the BOC, you have a chance to do your part in the fight against cancer, while meeting a fantastic group of our most dedicated volunteers.
Click on the city name below for details,
especially in the Maryland/DC/Northern Virginia and Atlanta Areas. Please feel free
to share this link with you friends!
Columbia
Date: February 1, 2010, 6:30pm
RSVP @ http://www.pingg.com/re2ffzqy82g2ww6yk
Location:
Ulman Cancer Fund for
Young Adults
10440 Little Patuxent Parkway
Suite G1
Columbia, MD 21044
Charlotte
Date: February 2, 2010, 6:30pm
Location:TBD
RSVP @ http://www.pingg.com/4pqxc2a43aivq45pk
Atlanta
Date: February 3, 2010, 6:30pm
Location:TBD
RSVP @ http://www.pingg.com/q23er64z57y6t7j53
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24 Days of Booty Day 11
Thursday, January 14, 2010
By: Basil Lyberg
What do you want to see in the 24 Hours of Booty store?
Wow! Charlotte Registration is officially closed. We honestly thought it would take a month or
so for registration to close, but as always you make the decisions around here! 10
days is simply amazing.
You can still get involved—come out and ride with us in Columbia,
Atlanta,
or check out our reboot
program.
Now we turn our focus to filling up our Columbia and Atlanta events while working on the fine details. 24 Hours of Booty riders do an incredible job to raise critical funds for our beneficiaries--we promise to do the same to ensure you have the best ride of your life!
We want your opinion for today’s 24 Days of Booty contest. What do
you want to see in the 24 Hours of Booty store? We are getting ready to stock
up the store with some new merchandise, so you tell us what you want to see. Check out the picture for a reminder of some of the items we
sell.
Today’s winner will receive $24 in Booty Bucks. Okay, so there is no such thing as Booty Bucks, that's just made up. What we will do is send you anything you want from the store under that is under $24.
Email all entries to begin@24hoursofbooty.org. Thanks for your support of 24 Hours of Booty! Check back tomorrow for the big winners or
follow us on twitter @24HoursofBooty
or Facebook.
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Charlotte Registration Update
Wednesday, January 13, 2010
By: Basil Lyberg
**UPDATE** Charlotte registration is closed! Check the Charlotte register page for details on the reboot program.
We are so overwhelmed by the support of our 24 Hours of Booty riders. To be less than two weeks into our registration and only have 125 spots (NOTE: ONLY 45 LEFT AS OF 7:00 pm) remaining is incredibly exciting and a huge win for the Charlotte cancer community.
The big question now is, when will Charlotte registration close? Will it be tonight? Will it be tomorrow? We're not sure, but one thing we do know is that when rider number 1200 clicks process, the event is closed.
So click on the link below and sign up today. If you are already registered, call up your teammate and make them sign up right now.
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24 Days of Booty Trivia
Wednesday, January 13, 2010
By: Basil Lyberg
Send your answers to begin@24hoursofbooty.org to win!
Wow – what a day! We have been slammed with registrations
and working on details for our Columbia and Atlanta events.
2010 is starting off with a bang—thank you to everyone who
is making it happen.
We’ll catch up tomorrow on updates for yesterday’s contest.
For today, we’ll throw some trivia questions out your
way. These are courtesy of our Founder,
Spencer Lueders.
To make up for posting this so late, we will offer up a pair
of 24 Hours of Booty socks to the first 5 people who enter and then the first
five with correct answers.
Email your answers to begin@24hoursofbooty.org.
1. How many miles did Spencer ride on the inaugural 24 Hours of
Booty?
- 212
- 312
- 412
2. How many miles has he cycled in all of his 24 Hours of Booty events?
- 500
- 750
- 1000+
- 2400+
3. How many miles did he ride in 2007?
- 0
- 75
- 150
Here a bonus I added because I think it's sweet:
4. How far did Spencer ride with Lance Armstrong and his group at the 2009 Ride for the Roses in Austin, TX?
- 60+ Miles
- 70+ Miles
- 80+ Miles
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24 Days of Booty Day 9
Tuesday, January 12, 2010
By: Basil Lyberg
Tuesday is the new Monday, so we have another softball question with a home run of a prize!
Congratulations
to yesterday’s winner Jen Doyle, team captain for SUP. She said the coolest experience was hearing
the rider behind her say, “At the end of this lap, I will have 300 miles.” Jen says this is her inspiration for this
year.
Jen also
has a cool quote at the bottom of her email we’d like to share.
You gain strength,
courage, and confidence by every experience in which you really stop to look
fear in the face. You must do the thing which you think you cannot
do.
-Eleanor Roosevelt
Thanks Jen!
For 24 Days
of Booty Day 9, we are looking for some creative responses to this question
that has to do with our special prize; a 24 Hours of Booty Backpack.
If win this
24 Hours of Booty Backpack, what would you put in it?
We still
will pick the winner at random, but will be awarding extra prizes for the most
creative answers!
Email all entries to begin@24hoursofbooty.org. Check back tomorrow for the
big winners or better yet, make your day better and follow us on twitter @24HoursofBooty or become a fan of 24 Hours of Booty on Facebook.
Thank you for your support of 24 Hours of Booty!
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YouTube Weekend Wrap Up!
Tuesday, January 12, 2010
By: Basil Lyberg
Over the weekend, we asked what your favorite videos were on the YouTube. Here are your responses!
Over the weekend
asked our riders to play around on YouTube.
We asked what videos you liked in general and also what you liked on our
YouTube Channel.
On
Saturday, we asked what your favorite YouTube videos were and this is what you
said:
Lance Armstrong: The Look;
No Name
Lance Armstrong attack on Mt.
Ventoux 2000 Tour de France; Tami Alveshere
24 Hours of Booty
Columbia 2009; Joe
and Carol Soltesz
Sunday, we
checked out the 24 Hours of Booty YouTube Channel. Here were some more of your favs:
Mona’s post ride
interview after riding with Lance; Mike Dooley
Time
Lapse Video from 2008; Jeff Williams
The most popular video on the 24 Hours of Booty
YouTube Channel is Chad
Andrews at the Start of 24 Hours of Booty Charlotte.
Over the
weekend, we introduced some videos from the 2005 Ride for the Roses. You can see a video of Lance
Armstrong playing drums with country music star Jack Ingram or Spencer
Lueders being honored for the creation of 24 Hours of Booty by Lance Armstrong.
Keep tabs on the 24 Hours of Booty YouTube channel by subscribing so you don’t
miss any of our latest uploads.
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24 Hours of Booty Day 8
Monday, January 11, 2010
By: Basil Lyberg
What does week two for the 24 Days of Booty have in store?
It has been a week for the 24 Hours of Booty record
books. We saw more than 750 people (now
850+) register for 24 Hours of Booty events, received hundreds of responses to
the 24 Days of Booty Contests and awarded some pretty fantastic Booty schwag to
contest winners. We thank all who have
registered to help us fight cancer—please help us by continuing to spread the
word to your friends in Charlotte, Columbia and Atlanta!
We’re going to start this week off a little mellower, but
with a prize that will offer a nice little pick-me-up.
Today’s question is: What is the coolest thing you have experienced
during the 24 Hours of Booty? If you’re new, what do you look forward to experiencing
the most?
Today’s prize: A coveted 24 Hours of Booty coffee mug. These babies are one of our most popular
items, offering a little extra room for your coffee and a extra large handle
that make drinking out of it a delight.
Yep, I said it—drinking out of this will be a delight!
Email your answers to begin@24hoursofbooty.org by tomorrow
at 8:00 a.m. We will pick a winner at
random and share the answers tomorrow.
We will also have a post this afternoon with the YouTube Channel Information
and prize winners.
24 Days
of Booty Fine Print (but big enough so you can read it!)
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24 Days of Booty Day 7: Get a $25 Donation!
Sunday, January 10, 2010
By: Basil Lyberg
Last day of YouTube Weekend! What is your favorite video is on the 24 Hours of Booty YouTube Channel?
We had some fun checking out what videos people were digging
on the Web. We’ll get those posted tomorrow—thank you to everyone who submitted
videos.
Keeping in the leisurely weekend theme, for today’s contest we’re
asking you to tell us what your favorite video on the 24 Hours of Booty YouTube Channel. There are some great ones up there, but also
feel free to search YouTube for others that are in cyberspace.
Entry is the same as yesterday. Just email the link to begin@24hoursofbooty.org
and a winner will be selected at random.
You may also enter to win via twitter by using the hash tag #24HoB.
Today’s prize is a $25 donation to your fundraising! If you
aren’t registered then it can go toward you registration fee.
Be sure to follow us on twitter @24HoursofBooty to get the
skinny on the Great #24HoB videos or Facebook
to share ideas, fundraising accomplishments or training progress.
24 Days
of Booty Fine Print (but big enough so you can read it!)
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24 Days of Booty Day 6
Saturday, January 9, 2010
By: Basil Lyberg
Let's have some YouTube Fun! What is your favorite video on the Web?
Congrats to yesterday's BootyTube follower drawing winner mdooley22, who we can assume to be Mike Dooley of Team Bank of America. Congrats Mike.
Yesterday we announced the big weekend YouTube contest where
riders can upload their videos tagged to 24hoursofbooty to win a 2010
jersey. Keep the videos coming – you can
upload those through Monday morning at 8am!
Since today is Saturday we are going to take a more laid
back approach to the contest while keeping consistent with the BootyTube
theme. We want to know, what is your favorite
video from the web?
It could be something inspirational such as the Jimmy V speech. It could
be a team video from 24 Hours of Booty. Maybe you post something that is cancer
related. You could go with Booty staffer Adam Letnz’ favorite video with the cyclist
going over the bridge (I couldn’t find the video). It could even be a video of
my dirt biking days
back in Michigan. . .
Whatever your favorite video is, just email the link to begin@24hoursofbooty.org and a
winner will be selected at random. You
may also enter to win via twitter by using the hash tag #BootyTube.
For today’s contest prize, we’re going to do something a little
different – we will award 10 winners pairs of 24 Hours of Booty socks! Get
your entries in and we’ll post the videos on Monday (we apologize to your bosses
in advance).
Quick Registration Update: We’re tracking just shy of 200
registrations per day and and have crossed the 750 rider mark! Thank you to all who have registered and
gotten a jump start on your fundraising!
Be sure to follow us on twitter @24HoursofBooty to get the
skinny on the videos or Facebook
to find others in the 24 Hours of Booty community.
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It's BootyTube Weekend!
Friday, January 8, 2010
By: Basil Lyberg
Calling all aspiring movie makers! Now is your chance to show your video chops or just contribute a fun piece that tells your Booty story.
It is BootyTube weekend for the 24 Days of Booty! This weekend’s contests will include all things 24 Hours of Booty up on YouTube.
Now through Monday at 8:00 am, we will be looking for videos from past 24 HoB events, or you can make a new one talking about your plans for 2010. We have read about why you are riding; now we want to hear why you are riding!
To enter, just tag your video with 24hoursofbooty. We’ll search it out and add it to the BootyTube channel under favorites. The winner will receive a 2010 24 Hours of Booty Giordana Jersey! These are in the final stages of design and are going to be a hot item for 2010.
While the BootyTube fun is going on over the weekend, we still will be having daily contests!
Today’s contest couldn’t be easier. Hop onto our BootyTube channel and click on the follow to get all the updates when new videos appear on the channel. You must have a Youtube or Google account to sign up, but registration takes two seconds.
All BootyTube followers will be entered into the drawing for a LiveSTRONG Challenge backpack. This great LAF backpack will be a fun way to show your support for 24 Hours of Booty’s national beneficiary.
We can’t wait to see those videos! Have a great weekend. Be sure to follow us on Twitter @24hoursofbooty or on Facebook via our Fan Page to make sure you don’t miss the contest updates over the weekend!
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24 Days of Booty Haiku Winner
Friday, January 8, 2010
By: Basil Lyberg
Thank you to everyone who participated!
I wasn’t
too sure how the Haikus would go when we announced the contest, but apparently we
have some Japanese poetic geniuses amongst the Booty Army. Even Booty Founder
Spencer Lueders got into the act with his Haiku: Riding
rollers: Winter // Thinking about 3 cities // And Booty Loops.
Since
these aren’t quite so personal, I thought I would share a few gems.
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Why do we do this?
Endure hours and miles
and pain?
We do it for them.
-Dan E.
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I ride strong as a
mule
My car sits idle
‘cause I cant afford
the fuel
-John
C.
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Snow, cold, frozen ice
Rides too difficult
for now
Booty comes again
-Diane
B.
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my a`` is so wet
twelve ayem pizza party
can't come fast enough
-Joe S.
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Around and around
the Booty Loop do we go
to dizzy cancer
-Nick G.
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Wheels spinning round
Great Harvest Bread, 'nuff said
It's hot in July
-Maria S.
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I think I've got a problem
Or at least I think I do
I keep checking the #24HoB tweets all day long
-Sean
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Where oh where is Lance?
I need someone to pull me
My booty is tired
-Mike D.
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Thank you to everyone that entered. The winner of the 24 Days of Booty Day 4 is Jen
Lynch of Charlotte, team captain of the Lynch Mob. Jen wins her choice of a Booty lid or
t-shirt. Thanks Jen!
Keep those entries coming and thank you for supporting 24 Hours of Booty!
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24 Days of Booty Day 4
Thursday, January 7, 2010
By: Basil Lyberg
It's time for the. . . .Wait for it. . .Booty Haiku!
Yesterday’s
contest brought in some incredible responses. Thank you to everyone who took
the time to drop a line and those who wrote so much more. It was very touching and we’ll be reaching
out to some of our riders to see if they would let us post their entries on the
blog.
Without
further adieu, I would like to congratulate Donald Jones of Raleigh, NC as the
winner of the 24 Hours of Booty Jersey! Donald rides on the Do It for Aaron team and is the Anchor
of NBC 17. Check out this blog The Daily Draft or his video
from last year’s event.
Donald says he rides for
power, “Power to help me achieve my cycling goals…Power to help so many who’ve
endured more than I’ll ever know.” Well done Donald—congrats on
the Booty Jersey and thank you for your support!!
Yesterday
we got pretty deep so today we’re going to have some fun. It’s officially Haiku Thursday! Time to channel your inner-poet!
So for a
little refresher on what a haiku is, we’re going to defer to our friends at Wikipedia:
Haiku (俳句 haikai verse?) listen (help·info), plural haiku, is a form of Japanese poetry, consisting of 17 moras (or on), in three metrical phrases of 5, 7,
and 5 moras respectively.[1]
That’s still
a bit more technical than we’d like to be so we’re going to throw the rules out
for Haikus and ask that it simply be on three lines and have to do with 24
Hours of Booty, cycling or fighting cancer.
I’ll take a
stab at one to get us started:
Sitting at
my desk
Not able to
ride my bike
Daylight
savings why?
Holy cow--that was one shot! I'm a Japanese
poetry master! Okay, that might be a bit much but the big winner of today’s
contest will receive their choice of a 24 Hours of Booty fitted hat or any 24
Hours of Booty t-shirt. Email your entries to begin@24hoursofbooty.org
for a chance to win! Thank you
again for participating in the 24 Days of Booty!
24
Days of Booty Fine Print (but big enough so you can read it!)
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24 Days of Booty Day 3
Wednesday, January 6, 2010
By: Basil Lyberg
Why do you ride?
We had some fantastic answers to yesterday’s contest. The
tribe has spoken and it seems that dawn the most favored time on the loop,
barely edging out the start of the event. The quiet of the night between 3a and
5a gets an honorable mention. Later today we'll post some of the fun responses we received!
Congratulations to Columbia rider Joe LaCroix of Richmond,
Va! Joe offered his favorite time on the loop as, “any
time hour that I was dry and warm.” Joe, we're sure that every single rider and volunteer would agree--what a great line! We hope that by moving the Columbia event
up a month we can dry it out for 2010.
For today’s contest we are asking the question, “Why do you
ride?”
This is such a simple question, but one that can offer up so
many perspectives. Every person that has a
reason for riding. For some, it might be
as simple as a goal of riding themselves into better health. For others, it can be something extremely
personal as they do what they can to ride for a loved one who is battling
cancer.
The prize for today’s contest is a big one – a 24 Hours of
Booty jersey!
Email all entries to begin@24hoursofbooty.org and the winner will be selected at random.
Check back tomorrow for the big winners or better yet, make your day better and follow us on twitter @24HoursofBooty or Facebook. You'll thank us later for that one. Thank you for your support of 24 Hours of Booty!
24 Days of Booty Fine Print (but big enough so you can read it!)
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24 Days of Booty: Day 2
Tuesday, January 5, 2010
By: Basil Lyberg
What is your favorite time during 24 Hours of Booty?
Wow! What a first
day! We launched a new and improved
24hoursofbooty.org and kicked off the registration for the 2010 events.
While it was a big day for 24 Hours of Booty the big news is
that 353 riders have made a commitment to fight cancer! Charlotte is at 25%
capacity, so you’ll want to make sure that you and your teammates don’t get
shut out.
On to the fun. . . I would like to congratulate Nick Good of
Team Gita for being the first registrant of 24 Hours of Booty 2010. Nick is
Gita’s team captain and has led Team Gita to a Top 5 fundraising rank for many
years.
The winner of the Web site feedback question is Sam Fuller
of Charlotte We appreciate everyone who offered feedback on the site. It seems that everyone loves the navigation
and would like see more stories and videos from other participants. Please feel free to continue to offer your
feedback and let us know what still needs some work.
For today’s contest we are asking the question, “During the 24
hours, what is your favorite time?”
Over the course of the 24 hours, there are so many things to
experience. So we want to hear it from you—what is the point in time you enjoy or
look forward most over the 24 hours?
As always, email all entries to begin@24hoursofbooty.org.
The winner will be selected at random and will receive a 24 Hours of Booty gym
bag that can hold all of your Booty gear!
Thanks for your support of 24 Hours of Booty! Check back tomorrow for the big winners or
follow us on twitter @24HoursofBooty or Facebook. We’ll even look to share some of the stories
we hear.
24
Days of Booty Fine Print (but big enough so you can read it!)
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24 Days of Booty: Day 1
Monday, January 4, 2010
By: Basil Lyberg
Check out info on the new launch of 24HoursofBooty.org and how you can win by offering us some feedback.
Welcome to the new 24hoursofbooty.org! We are very excited
about the launch of the Web site and the kick-off of our 2010 events in Charlotte, Columbia and
Atlanta!
We hope that you’ll take some time to check out the new Web
site. We took the feedback we received from our surveys to accomplish three
main goals:
- Improve the navigation
- Make it easier to find event information
- Offer an improved Ride Center
We feel that we have accomplished our goals with this Web
site. As you look around you’ll find some pages that we will update as we
confirm event details. We believe this Web site to be a work in progress and
will continue to improve the information provided.
Now to the fun part. To
kick off today’s contest, we actually are going to have two contests. Crazy, right?
The first contest will be for a complimentary registration
offered to the first rider to register for 24 Hours of Booty 2010. I would
imagine this one will go pretty quickly.
For the second contest, we are asking you to answer a couple
of questions:
- What do you like about the new 24hoursofbooy.org?
- What would you like to see on the Web site in
the future?
Email all entries to begin@24hoursofbooty.org.
The winner will be selected at random and will receive a flex fit hat with the
Bootyman logo.
Thanks for your support of 24 Hours of Booty! Check back tomorrow for the big winners or
follow us on twitter @24HoursofBooty or Facebook.
24 Days of Booty Fine Print (but big enough so you can read
it!)
Anyone in the 24 Hours of
Booty family is eligible to participate. Full and part-time employees of 24 Hours
of Booty, Inc., and any organization or agency affiliated with this contest,
their immediate family, or anyone who resides in the same household as the
employee are ineligible to participate and/or win. All prizes are
non-refundable. No cash substitution will be available. Prizes may be
substituted should they be unavailable due to circumstances beyond the control
of 24 Hours of Booty. Entries received between the announcement of daily
contest through 8:00:00 AM the following day counted as an official entry,
unless the contest is one in which the winner is determined by the first
correct entry. 24 Hours of Booty, Inc., its officers, directors, agents or
employees are not responsible for any expenses the winner(s) incur due to
illness or injury in claiming or using their prize.
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2010 Registration Opens!
Sunday, January 3, 2010
By: Basil Lyberg
Registration opens for all of the 24 Hours of Booty events with an added boost from the 24 Days of Booty Campaign.
We hope you are as excited about 2010 as we are—there are so many good things happening! 2010 registration—check. 24 Hours of Booty Atlanta—check. New Web site—check. New and improved ride center—check. With so much excitement we wanted to share it with you to celebrate in kicking the year off with 24 Days of Booty!
Running Jan. 4-27, 2010, the 24 Days of Booty will feature a something fun every day on Booty blog where anyone can submit with a chance to win some fantastic prizes. Some of the prizes include Booty jerseys, Booty Gear (t-shirts, hats, and backpacks), free registrations, and some great products from our sponsors.
There will be different ways to enter each day and you can check the blog for the details. Contests winners will also be announced through the blog but be sure to check our Booty Twitter page (@24hoursofbooty) and Facebook fan page for contest updates. It’s just like the lottery if you don’t play you can’t win!
Stay tuned as we will also have virtual Booty spins in Charlotte, Columbia, Md. and Atlanta, along with many more announcements along the way.
Begin.
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How Did This Happen?
Sunday, January 3, 2010
By: Spencer Lueders
Spencer offers his thoughts on what in store for 24 Hours of Booty in 2010.
Looking around the room at a recent committee meeting, I was thinking about how engaged and talented these folks are. Right before my eyes they are planning to grow 24 Hours of Booty to Atlanta, bring on an established and well respected event management team, and engage our riders like we've never done before. How did this happen?
By listening. By seeing what works. By putting energy and passion into what we do. By having bright, solid leadership. By having tremendous community support. By doing something that makes a difference to people on an individual level, but something even bigger than that. Something that calls people to take action and be part of a very special community.
This community -- the 24HoB riders and all those that support them -- have my highest respect and honor. We are boldly stepping out to do more because cancer is not taking a break. So off we go into 2010 full of hope, commitment, and pride. We are switched on, so come on with us.
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272.2
Friday, January 1, 2010
By: Chris Myers
Guest Blogger: Chris Myers, Columbia Rider and Owner of Superbookdeals.com
The ride was awesome and now I understand why they call the event “24 Hours of Booty” being on a bike for 24 hours certainly has a profound impact on one’s booty.
So here’s how it went.
We left the starting line at 4pm Saturday, about 15 minutes after it began raining. The sun set, the temperature went down and the fun began. It rained all night and I can’t count how many times “just stop” went through my mind. But, I am a lucky guy—I was fortunate to have friends come by to cheer me on—one stayed through the entire event and helped out as a volunteer. Two good friends rode 100 miles with me and one even hooked us up with hot chocolate and a microwave where we warmed our gloves during food breaks.
Dawn was amazing, really felt like the end was in sight. The sun never felt as good as it did after the rain stopped about 10am. What really put the discomfort and fatigue into perspective was a man standing in the middle of the course sometime yesterday morning. He was holding a sign made with crayon that said:
“THANK YOU FOR RIDING, my son has Leukemia.”
That simple gesture reminded me why I was on that bike. And, that man, his son and almost 70,000 other young adults diagnosed with cancer every year are the people that your generosity is helping.
So, I did indeed ride the full 24 hours and managed to cover 272.2 miles.
There is a video of me posted on the link that was taken about 2 minutes after the ride ended. I honestly don’t even remember having the conversation. The man standing next to me is the founder of the 24 Hours of Booty races what a guy.
http://www.youtube.com/watch?v=7pqWZE3-FN4
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Carolinas Cancer Wellness Program powered by 24 Hours of Booty
Thursday, December 3, 2009
By: Adam Lentz
Thursday, December 3, 2009
The “roll out” of the new Carolinas Cancer Wellness Program powered by 24 Hours of Booty was this morning on the 6th floor of the Dowd YMCA. 24 Hours of Booty staff and supporters were joined by members of the Blumenthal Cancer Center, Carolinas HealthCare System Sports Medicine, the Dowd YMCA, previous and current participants in the program and members of the local media.
Scott Kerr of Carolinas Healthcare Foundation and Tom Perregaux of the Dowd YMCA both gave opening remarks at the event and explained the importance of this program to the cancer community in Charlotte. Spencer Lueders, 24 Hours of Booty Founder, was also on hand to participate in a unique ribbon cutting ceremony. Spencer challenged members of the media (John Ahrens – WSOC TV, Andrew Houghting – Carolinas Fitness Monthly, Justin Ratike – Endurance Magazine and Stacey Simms –WBT 1110 AM) to “2.4 Minutes of Booty”. Spencer along with members of the media climbed on their stationary bikes and were cheered on by the crowd and announcer Chad Andrews (24 Hours of Booty’s own announcer) – though no official winner was declared Stacey Simms’ bike happened to be placed a little in front of Spencer’s. Sorry Spencer, but will give this win to Stacey!
We want to thank everyone who came out to attend the event this morning. This has been a long time dream of Spencer’s and the 24 Hours of Booty staff. We wish all the best to the past, current and future participants of the cancer wellness program. Remember you’ll always have a home at Booty!
About Carolinas Cancer Wellness Program powered by 24 Hours of Booty
Blumenthal Cancer Center has collaborated with Carolinas HealthCare System Sports Medicine and the Dowd YMCA to develop a cancer wellness program. Carolinas Cancer Wellness Program, which is funded by 24 Hours of Booty, Inc., is located on the 6th floor of the Dowd YMCA.
The cancer wellness program is an 8-week program designed to assist in managing the physical side effects of cancer treatment for survivors during treatment or during recovery phases. Participants will receive an individualized exercise program consisting of cardiovascular, strength training and flexibility exercises, offering a comprehensive approach to recovery and increased physical stamina.
Each participant will work with a registered nurse and a trained exercise physiologist during their individualized program. There is no cost for patients to take part in the program thanks to the generous support of 24 Hours of Booty, Inc. To register or learn more about the cancer wellness program, please call 704-716-6150.
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8th annual 24 Hours of Booty in Charlotte rapidy approaching
Monday, June 29, 2009
By: Spencer Lueders
We are less than a month away.
We are less than a month away from the 8th annual 24 Hours of Booty in Charlotte, and I am so excited to see everyone and share great experiences with you during the event. Since the last summer’s event, there have been major changes in the economy and the Charlotte nonprofit community. Bank of America and Wachovia went through major shifts, the United Way endured scandal and now is drastically reducing its support in the community, and corporations are backing away from big time naming rights for fear of public scrutiny.
Charlotte needs some good news. 24 Hours of Booty can be that good news. Here’s why: every year, we have grown our collective fundraising, with last year topping $1 million, and we’ve done it with you. We do not rely on giant corporate donations or the United Way. We rely on 1200 people. You. Wouldn’t it be special if 24 Hours of Booty, in spite of the doom and gloom you read in the papers, continues to raise the bar and sets record fundraising as we have done each year prior? Would that not send a message to Charlotte and the cancer community that this event this cause is important on a very personal level, and we are taking responsibility for ensuring its success? How would that make you feel to send that message? You may have to reach out to more people and make your case even more passionately than you’ve done before. But take pride in knowing that you have one of the 1200 spots for this event. Collectively, we can do and will do something special. I am honored and humbled by your energy and amazing efforts.
And your energy is contagious. From your success and enthusiasm, other cities are asking to be part of 24 Hours of Booty’s growth, and we plan to announce a new city for 2010 before the start of this year’s event. We are also going to announce two new programs in Charlotte that 24 Hours of Booty will begin funding this year that relate to survivorship and to helping kids come through the cancer journey. Excellent programs you can go see for yourself and know that you helped create them. They are your legacy.
So now, as we close in on the Charlotte event, I sincerely hope we all take stock and think about the importance of this event along with how much fun we are going to have. They go hand in hand, and that is what makes 24 Hours of Booty so special. Your efforts are so, so important for this event, Charlotte, and the cancer community. Let’s send a message.
Want to know more about what Spencer is up to? Follow him on Twitter!
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All in for Charlotte!
Wednesday, June 4, 2008
By: Spencer Lueders
Wow! Eight weeks out and all the Charlotte Booty People are "in the house!"
Congratulations and thank you for getting involved early, your excitement is contagious. Many many people want to be in your shoes and riding this July, but we have hit our cap and now it is up to us to make the biggest statement possible through our collective efforts. Our plan is to give you (I mean YOU!) and the 1,199 others a fantastic event and a platform to really DO something about cancer. Thank you for your efforts and energy as we count down to Charlotte!
The Columbia 24HoB is gaining steam, and we are expecting a crowd. What a great city, loop, and cycling community. Patti and Lauren have been visiting lately, so watch for the 24HoB cycling kits riding the loop (get your own at the now open 24HoB store!).
I wore a custom 24HoB skirt for the July issue of Charlotte-based SKIRT magazine. What's next?!!!
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High Gear
Monday, May 19, 2008
By: Spencer Lueders
Just as the NASCAR races roll into Charlotte, the 24HoB crew is rolling into high gear with planning for the Charlotte and Columbia events.
We have two great additions to our staff. First, Kim Uffmann joined us a few months ago as Office Manager, which means she has to handle just about everything! Kim and Patti have been working as a great team from the get-go, and Kim's background in operating sports retail businesses has been a real asset to keeping things on track and organized. At the end of April, Lauren Taylor joined us as National Events Director. Lauren's professional background in event management up in the Washington, DC, area is supplemented by her pedigree swimming and triathlon background. Most importantly, Lauren's excitement to make a difference in the cancer community is evident in everything she does. I am looking forward to Kim and Lauren playing significant roles in our growth and high quality events.
As we get closer to the Charlotte event, the teams here are putting together some ingenious and fun events. From wine tastings to social events, there is a good natured competitiveness that brings excitement and passion to our cause and commitment to the cancer community. And the cancer community is taking notice, from our strong partnership with the LAF, and our support on a local level with the Keep Pounding Fund and the Brain Tumor Fund for the Carolinas.
Up in Maryland, people are already registering and raising money, and I am positive we will add momentum as we get into the summer. The Ulman Cancer Fund for Young Adults is doing some amazing work in an area of the cancer community that desparately needs it, and we are proud to be up there working with them and the local cycling and cancer communities. I can't wait to count down the clock for the start of the Columbia event, it is going to be magic!
We are already looking at cities and partners for 2009. Nothing to announce right now, but by the time we get together in Charlotte we should have things just about set.
Yes, it is an exciting time at 24HoB. We have pressing business to take care of. If gas prices and groceries have you rocked back on your heels a bit, think about this: cancer is not rocked back on its heels, and there will be 560,000 people, 1 every minute, losing their battle this year despite the economy. One thing I learned from Lance is to work hard and fight harder. The cancer community is counting on that. Thanks for fighting hard.
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Columbia Recon Trip
Friday, February 29, 2008
By: Spencer Lueders
I took my first recon trip to Columbia, MD, to scout the Gateway Loop, meet with the good folks at the Ulman Cancer Fund for Young Adults, and visit with local shops and potential sponsors. By all accounts, it was a great trip.
The loop is perfect for 24HoB. Nice and wide, easy to close down, plenty of parking, and removed enough to have good music and good times going for the full 24 hours. I met with the guys at Race Pace Bicycles, too. They are very close to the loop and are the local Trek dealer. Alex, Kevin, and the crew are going to be very present at the event, and I can tell we will have a great time working with them.
Also had the chance for a primo tour by our local event director, Robert “Vigo” Vigorito. This guy is all energy and all class. The best in the biz up there, so we are happy to be working with Vigo.
We are also very proud to be working with Brock Yetso, Kelly Lance, and the Ulman Cancer Fund. They are doing important work in this sector of the cancer community, and in combination with the Lance Armstrong Foundation, I think we have an ideal format, venue, and community to do amazing things. People are already responding, and I have to give a shout out to Sheri Jespen, who is the first rider to register for both events. Thanks, Sheri!
I look forward to future trips, next time bringing the bikes and talking to the riders on the loop. I wonder if the Gateway Loop will informally be known as the Booty Loop? We’ll see how September goes!
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Our Best Year Yet
Tuesday, January 29, 2008
By: Spencer Lueders
A funny thing struck me during a recent Technology Committee meeting at Booty World Headquarters (my name for our office):
How in the heck did we get to a room full of tech people figuring out the best way to implement a multi-year technology plan, networking feasibility, and CRM options? Wasn't I just sitting at my kitchen table with our Executive Director, Patti Weiss, and my wife, Susan, talking about how many cones we needed to do pull off this event I dreamed up riding on the Booty Loop? Sometimes it makes my head spin (with a smile on my face, of course), but this is from the heart: I am humbled and astonished at the passion, commitment, and support from everyone who has been part of 24 Hours of Booty. Collectively, we have done some amazing things for the cancer community, and now we are taking the next logical step and taking the Booty on the road to do even more. "But why Columbia?" you say. In hindsight, it was an easy decision. But our goal was to find the right fit, the right partnership to do what we do best, which is hosting the most inspiring and rewarding cycling event you've ever done, and for the right reasons.
We found that partner in the Ulman Cancer Fund for Young Adults (UCF), located in Columbia, Md. You may recognize the Ulman name, as UCF founder Doug Ulman is the president of the Lance Armstrong Foundation. Before Doug joined the LAF, he was a great athlete (still is) fighting for his life as a college-aged kid. He did not find the resources he was after regarding cancer and young adults, so he did something about it. Since then, the UCF has grown into a powerful voice in the youth cancer world. We are proud of what they do, and we are proud to support them in our efforts.
As you can see, the website is all new, and all the back-end tech stuff you don't really want to know about is really strong. I think we hit maximum density last year, so we are capping the Charlotte event this year. With our great staff and volunteers, we are looking forward to the best year yet. I also want to give a shout out to the riders in Columbia, Md. It's our first year heading your way, but it sounds like we have found your "Booty Loop" and look forward to giving you a great platform to do amazing things for the cancer community.
On behalf of everyone at 24HoB, thanks for your support and I look forward to seeing you at the event, I mean events!
Spencer
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Thanks to all
Monday, September 3, 2007
By: Spencer Lueders
Podium Fundraiser Awards
It's a month past the 2007 event, and things are finally sinking in. Our "booty family" of participants raised an astonishing $750,000+ (!), doubling last year's total. That alone tells you a lot about what this event and our mission means to everyone. From the entire 24 Hours of Booty staff and volunteers, thank you.
A few personal thoughts about this year: seems like we were “on the radar” more than any year prior. A lot of people played a role in that, and because of those efforts we had a major jump in participants and interest in our event and mission. In addition, this year we were named the Official 24 Hour Cycling Event of the Lance Armstrong Foundation, and we partnered with Carolinas Healthcare System (the largest healthcare provider in the region, for all you out-of-towners). We are so proud of these two relationships, as they fit perfectly with our commitments of survivorship and making a direct impact in our community.
Our team of staff and volunteers added several new event amenities based on last year’s survey, one of them being doing a dinner on Friday night. With the weather we had, that sure was a good call! I think “weather” is not descriptive enough, but if you read some riders’ blogs you will know what I’m talking about. The rain started about 30 minutes into the event, and for the first time ever we had to temporarily shut down the course for about 2 hours. Water up to the bottom bracket, I’m told. Meanwhile, we were serving 1500 meals from Backyard Burger in the main tent. We went through all of them! It was packed, cozy, and actually quite fun in the tent. As soon as the rain let up, people were fed and ready to go. It remained cool throughout the night and good through the remainder of the event. Probably the best weather we’ve had, so the rain was a good thing. Maybe not THAT much, but makes for some epic stories.
In a prior post I mentioned not training enough and doing that big mountain ride. That was true, but turns out my pain and agony during that ride was not really from a lack of training, but from a ruptured disk in my lower back. Oops. My doc said to do zero riding, so I had to sit on the sidelines at this year’s 24HoB for the first, and hopefully last, time. Nevertheless, I had a chance to talk to a lot of people, and I got a real sense of why people were there. So many stories about either someone in their family, one of their friends, somebody they knew, was affected by cancer, and therefore so were they. It brought it home for me, as it always does.
I always have a special moment during the event where an image stays with me. This year it was standing at the top of the course and watching a sea of red flashing taillights go down the hill, it was around 3AM I think, and thinking “wow, that’s more lights that I’ve seen at 3AM ever” and just being awed by what people were doing, but also knowing why. Good stuff, everyone.
The following week we hosted the Jelly Belly Pro Cycling Team for the big professional criterium in uptown Charlotte that benefits the Brain Tumor Fund for the Carolinas. We rooted on the team in our seating sections banging “Booty Bell” cowbells. It was a blast. The absolute best part was to present the Podium Fundraiser Awards, with the coveted Booty Cup going to Chuck Cullen of the Booty for Brandon team. Brandon himself was there, and Chuck immediately turned to Brandon and gave him the Booty Cup. It was magic. Brandon may be 16, but he is the epitome of courage and hope. He has touched more people than he knows, and to have him there was something I will remember forever.
What’s next? Funny, but I got a lot of “I guess you can now take a break for a few months, right?” Guess what? I don’t think things have slowed down a bit. New offices, 2008 event materials, new video, and sending out the remaining fundraising award prizes are keeping us busy. Not to mention looking at next steps to expanding 24HoB to other cities. I think about 24HoB all the time. And you know what? I love it. Thanks all for making this the most successful year in our history, and I hope you will join us next year.
This for now -
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Benefiting Booty
Tuesday, July 17, 2007
By: Spencer Lueders
Booty Hops and Vine Wine Tasting
A music benefit for Booty? A wine tasting for Booty? Yep, and more events are planned by 24HoB fundraisers to raise funds for their 24HoB teams. Check it out:
Booty Benefit: Jeff Holt and his crew organized a great music benefit at the Neighborhood Theatre in NoDa. Jeff has a passion for music and applied his skills, connections, and contagious spirit to raising money for Booty and his Blue Ridge team through this event.
Hops and Vine: Chuck Cullen and Christina DeKraay were the key organizers of a wine tasting party at Dillon Natural Health to raise money for their Booty For Brandon team at the end of June. Chuck being a Harris Teeter honch and all, he and Christina applied their skills, Chuck’s wine connections, and contagious spirit to deliver a really fun event that raised a lot of money for their team.
And coming up is an ice cream extravaganza by Anne’s Pool Crew and a guest bartending event by Giordana Andretta (yes, that’s the same Giordana who’s name is on our cycling clothing) and her team from Gita Sporting Goods.
Get more information about these upcoming events.
It makes me incredibly proud that our fundraisers are applying their own special talents and desire to support our mission to take on these fun and rewarding fundraisers. I hope they cause a light bulb to go on for others to see what they can do for their Booty fundraising goals. Truly inspiring!
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It's July!
Thursday, July 5, 2007
By: Spencer Lueders
Well it's July, and we are coming down the stretch for 24 Hours of Booty. Every year there are more and more things to do as this event grows, but I must say that we are set to go and ready for the best event yet.
Being set to go is in large part due to the fantastic work of our executive director and resident cancer survivor, Patti Weiss, and the year-round work she does organizing people and skills to help us do what we do. Among others, I have to give high praises to one of those people, Plum Whitney, who put together quite a food menu for everyone this year (and yes, you will have a menu and schedule of events in your bag!). You will also see more volunteers (in the light blue shirts), staff (in the yellow shirts), and police marshals (in the, uh, black uniforms) to help with anything you need. We listened to the survey results from last year, and you will see several additions due to those results. This year’s survey will be out by mid-August, and I already look forward to seeing your feedback to help us make this event bigger and better every year.
What is left for you to do? Well, as you’ve seen, we committed $1 million to the Lance Armstrong Foundation, and Lance even asked how long it will take to raise the money (a friendly joust/challenge I can certainly appreciate). We are on a mission, folks, to do something about cancer, by working with Lance and the LAF and right here through Carolinas Medical Center and the Brain Tumor Fund for the Carolinas. It all helps, it is all important, and you are making a difference.
We’ve also seen a shift from the epic riding mentality of doing a huge amount of miles, to something more reasonable that ordinary people can accomplish when they have an extraordinary cause to support. And that, by the way, is a statement you will be seeing more often, because it really captures what we are about: ordinary people, extraordinary cause. “Hey,” you say. “I’m not ordinary!” Very true, but we as a group are regular people who care. Who get it. Who are doing something about this extraordinary cause called cancer.
A little more on the riding for a moment. I’ve had a few first-timers ask me “How much preparation do I need?” Well, it depends on your goals, and Per4mance Training has posted some training plans to help put some numbers on it. But it’s more about why we are there in the first place. I’ll give you a quick comparison. I recently did a 100 mile ride called Blood Sweat & Gears with no more than twice weekly morning rides. Big mistake. Tough course, lots of hills, and had to do the full 100 just to get to the finish line. Not so at 24HoB. No matter where you are in your fitness and endurance, you can reevaluate every 3 miles. What could be more reassuring than that? I’m not sure how many miles I’ll do this year, but I’ll be out there as much as I can, and I hope to share some laps and swap stories with many of you over the 24 hours.
So, we are in the home stretch. It’s “go time” with fundraising and preparing for July 27th. We are supporting a serious cause, but having fun doing it. Thanks for all you do!
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One Million Reasons
Tuesday, May 8, 2007
By: Spencer Lueders
Yes, the press release is correct. We announced a one million dollar gift to the LAF on April 27th at Lance's house in Austin.
Ok, so to answer your immediate curiosity: yes, Lance’s house is probably the coolest house I’ve ever been in. Great European architecture, large backyard with pools, waterfalls, cabana, the works. Very cool to be able to see his yellow jerseys hanging in his office, or to hang out in his kitchen, or to see his bikes hanging in his garage. Sipping margaritas in the backyard of the 7-time Tour winner and inspiration to millions of cancer survivors ain’t too shabby.
Also not too shabby to be introduced to Matthew McConoughey. OF COURSE I invited him to ride 24HoB, but he will be in Malibu shooting a movie this July. Hey, I tried.
What does our gift mean for 24HoB and for the LAF? Well, it’s unprecedented for us, since that is a fantastically large amount of money. It’s also unprecedented for a grassroots organization to put up that kind of cash for the LAF, so the LAF is just as excited as we are.
Through this gift, I now have a real sense of urgency (that is an understatement!). I want you to have a sense of urgency, too, and be able to convey that sense of urgency when you contact your friends, family, and colleagues to help raise a million dollars for cancer. “We are raising a million dollars, and we need your help” has a sense of urgency built into it. We can and will do it, I am sure of that. And let me be clear: the sense of urgency I am talking about is not just the financial urgency to raise the money; the sense of urgency I am really talking about is to make an immediate impact here in Charlotte and through the LAF by funding programs, from post-diagnosis survivorship programs, to prevention programs and other methodologies to address the staggering numbers of people who are diagnosed with cancer that may not have been if they had these programs available to them. When I hear “1 in 2 men, 1 in 3 people overall” and “600,000 die each year from cancer, and 200,000 could have been saved simply by getting existing treatments to the people who need it”, I get a real sense of urgency. Those stats are staggering and unacceptable. Lance said it best: “I am here, and I’m pissed.”
We need to be pissed, and we need a sense of urgency. Throwing down a million bucks should tell you where I stand and how much I believe in this event and you, our fundraisers. Lance talks about the LiveSTRONG Army, how about a BOOTY ARMY!
Time to get after it -
Spencer
spencer@24hoursofbooty.com
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Stories from the original 24 Hours of Booty
Tuesday, February 13, 2007
By: Spencer Lueders
photo by Peter Brentlinger
Hey everyone,
I hope you like the new website. It should be easier to navigate than ever before, and all the tools and tips you need should be right at your fingertips. We look forward to seeing everyone this summer, and stay tuned for some exciting announcements in the coming weeks.
I wanted to use this first blog entry to share some stories from the original 24 Hours of Booty I did in 2002. Everyone always asks how it got started, and the website does a good job of relaying the big points, but I wanted to share some of the things that still make me smile.
For starters, I decided to do the first ride solo, without road closure, permits, or much training. The idea was to literally ride 24 hours, stopping only for bathroom breaks and filling bottles. The ride was set for November 2-3, and I wanted to start at 8AM. In order to do that, my dad had flown in from California and rented an RV (think Shazam! vintage Winnebago) and was supposed to run support crew for me.
Well, the RV wouldn’t start that morning (big shocker), probably because it was about 40 degrees. I threw my bike (borrowed from my best bud, Jeff Corbett of the Health Net Pro Cycling Team) and clothes into a friend’s van and rushed to get ready. My hopes of the rock star entrance, coming down out of the bus, climbing on my bike that has been meticulously prepared, and beginning the journey were reduced to me literally stripping in the back of a van in freezing cold weather, grabbing the bike with no RV or crowd of any sort, and rolling down Selwyn to start the first loop. By myself. SO anticlimactic I had to laugh.
Throughout the day, many, many people caught up to me (or more likely slowed down) to talk and ride. I was like a turtle just ticking it over steady. I had no idea how long I could last, so I went conservative.
Of all those people who rode with me, there were so many personal stories of cancer affecting peoples’ lives, it was truly amazing and unanticipated.
Homage to Bootyville: Tent city like we have now? Hardly. We had one lone tent set up to take donations and give away PowerBars. Steady stream of people stopping, though. A good sign. My sister and her family arrived from Atlanta to help and cheer.
Another funny story: we were not really thinking about documenting the ride in pictures (wish we would have!), but my dad did have the good idea of sitting in the back of a truck and doing a rolling video interview with me and few guys who were riding with me at the time. I don’t recall the specifics, but I remember thinking “that footage is going to be great!” Well, turns out my dad pushed the wrong button, and when he thought he was turning off the camera and laying it in the truck, he was turning it on, so we were left with a laid-over view of a truck bed and audio of us jabbering. Ah, well….
The night was brutal cold. I had on two pairs of bib shorts, two pairs of legwarmers, neoprene booties, three jerseys, armwarmers, thermal jacket, hat, and snowboard gloves. I was riding just fast enough to keep body heat. About 4AM a guy comes up to me (and two good friends, Don and Marty, who agreed to ride with me from 2AM to the finish so I wouldn’t fall over) riding in gym shorts, a nylon jacket, and tennis shoes. Legs and hands were beet red from the cold, and he was working hard on that mountain bike just so he could tell us that he supported what we were doing and wanted to be a part of it. At 4AM, no less. How cool is that?
What did we talk about all night? Who knows. Everything. I remember laughing hysterically, and also remember being so cold my jaw was locking up, and about that time Don would pull up next to me and make me start talking and climbing out of the saddle.
Around 6:45AM the dawn was just breaking, and as we came around again, my support crew had bought a bunch of Krispy Kreme donuts. Quite possibly the best food after almost 23 hours of riding. Inhaled 3 or 4 of them, and we cruised the last hour, with my Dallas, Texas, high school bud Greg joining for the finish.
Tired. Cold. Exhilarated. I slept the following night knowing that we had something that could really
affect peoples’ lives in a meaningful way.
That’s just part of the picture. Since that first ride, this event has taken on a significance I could not have imagined. It is truly inspiring and special to the riders, the people who support them, and ultimately, the cancer community.
Thanks - I look forward to seeing you this summer!
Spencer
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